Marketing Director

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Position Title:

Marketing Director

Job Category:

Limited

Employment Type:

Regular

Job Profile:

Marketing Director (B)

Job Duties:

The Marketing Director serves as a key member of the University Marketing and Communications leadership team, working under the strategic direction of the Assistant Chancellor for University Relations and Strategic Communications. The position is accountable for translating institutional priorities into actionable marketing plans, providing timely updates and recommendations, and proactively identifying matters requiring executive consultation or approval.

The Marketing Director provides strategic and operational leadership for the University of Wisconsin–Oshkosh’s marketing function and is responsible for developing and executing integrated marketing strategies that advance institutional priorities, including enrollment, reputation, brand awareness and engagement.

The Marketing Director leads the planning, coordination and execution of university marketing initiatives across creative, digital, social media, web, advertising and related channels. The position establishes priorities, coordinates resources, guides brand strategy and integrated campaigns, and uses data and performance measures to evaluate effectiveness and inform decision-making.

The Marketing Director provides direct supervision and day-to-day leadership for assigned marketing staff, establishing priorities, supporting staff development, coordinating workloads and fostering accountability and collaboration across the team.

The Marketing Director works collaboratively across University Marketing and Communications and with academic and administrative partners to translate institutional strategy into effective marketing programs. The position provides day-to-day leadership for marketing operations, exercises independent judgment in managing priorities and resources, and brings forward strategic recommendations and matters requiring executive-level direction.

This position requires regular on-campus presence and flexibility for leadership meetings, campus events and institutional priorities.  However, hybrid remote work may be available after the successful completion of an initial probationary period. Please note that the remote work policy is subject to change at the discretion of the school or university.

Universities of Wisconsin also offers an extremely competitive benefits package for 2026 that includes:

• Health plans, currently starting at $45 per month.
• 176 hours of vacation per year (prorated for start date).
• 36 hours of personal holiday, and 9 legal holidays (prorated for start date).
• 176 Hours of sick leave for first 18 months. After this period, employees can earn up to 96 hours per fiscal year. Accumulates without limit and does not expire.
• Paid parental leave after six months of continuous employment.
• Wisconsin Retirement System (pension) with 7.2% employer contribution for 2026.

All employment benefits are subject to change. A full list of current benefits and eligibility requirements can be found on our website.

Key Job Responsibilities:

• Directs strategic planning initiatives and establishes objectives to ensure appropriate use of financial, administrative, staffing resources, and alignment with the strategic plan

• Directs marketing campaigns by contributing information, analysis, and strategic thinking establishing functional objectives in line with organization goals

• Analyzes marketing trends and critical measurements of productivity and customer service to implement marketing operational strategies

• Builds brand identity and awareness for the division among internal and external audiences, ensuring consistent image and identification with the brand across all marketing and communications efforts

• Develops comprehensive marketing plans that encourage research-based, market-driven programming and outcome evaluation, including cost and effectiveness measures for marketing initiatives

• Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees

Department:

University Relations and Strategic Communications

Compensation:

Starting at $105,000 commensurate with experience

Required Qualifications:

• Bachelor’s degree in marketing, communications, advertising, public relations, business, or a related field.
• At least five years of progressively responsible experience in marketing, integrated marketing communications, brand management, digital marketing, advertising, or a related field.
• Demonstrated experience developing and executing integrated marketing strategies and campaigns across multiple channels, translating organizational priorities into actionable plans, and using data to evaluate effectiveness and inform decisions.
• Demonstrated experience leading teams, supervising staff, or providing significant functional leadership across multidisciplinary teams, including setting priorities, fostering accountability and collaboration, and navigating differing perspectives with professionalism and sound judgment.
• Demonstrated ability to independently manage marketing operations, projects, competing priorities, and resources; resolve challenges; and provide well-developed recommendations and solutions.
• Strong executive communication, collaboration, and relationship-building skills, including proactively communicating priorities, risks, and decisions; maintaining alignment with institutional direction; and working effectively across teams and stakeholder groups.

Preferred Qualifications:

• Relevant professional certification in marketing, digital marketing, analytics, project management, or a related field.
• Experience leading marketing within higher education, government, public-sector, nonprofit, healthcare, or another complex, mission-driven organization.
• Experience navigating institutional governance, approval processes, and shared decision-making in a complex or decentralized organization
• Experience leading multidisciplinary marketing functions, including creative, digital, social media, web, advertising, or brand management.
• Experience developing marketing strategies that support enrollment, recruitment, reputation, audience growth, or organizational positioning.
• Experience managing marketing budgets, external agencies, vendors, and paid media.

How to Apply:
Applicants must submit the following documents using the online application:

• Resume
• Cover Letter

*Please use your application materials to speak to each of the qualifications for this position as listed above. Be sure to describe your relevant experience and areas of expertise, using specific examples from your work and education history. Applicants must complete all required fields and attach all required documents prior to submitting the online application.
All final candidates will be asked to provide names, email contact information, and/or phone numbers for three (3) references, with at least one being from a manager or supervisor, during the interview process.  
Note: Once you have attached your materials and submitted your application, you will not be able to go into the system and change them.
To Ensure Consideration: Applications received by 11:59 PM CST on Sunday November 22nd, 2026 are ensured full consideration. Applications received after that date may be given consideration. Application materials will be evaluated, and the most qualified applicants will be invited to participate in the next step of the selection process. Incomplete and/or late application materials may not receive consideration.
Contact Information:

Legal Notices:

Reasonable Accommodations

For the UWO Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see , or call UWO Police Department, at (920) 424-1212 for a paper copy.

UW is an Equal Opportunity Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.