Enrollment Marketing Manager - Enrollment and Retention

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Position Title:

Enrollment Marketing Manager - Enrollment and Retention

Job Category:

Academic Staff

Employment Type:

Regular

Job Profile:

Marketing Manager

Job Duties:

Attention:

The Division of Strategic Enrollment, Retention, and Marketing at the University of Wisconsin – Whitewater seeks an Enrollment Marketing Manager (Marketing Manager, CM014).
Job Details:

The Enrollment Marketing Manager is responsible for developing marketing strategies and executing marketing tactics to increase enrollment in UW-Whitewater’s academic programs. This is a 12-month, full-time position that reports to the Vice Chancellor for Strategic Enrollment, Retention, and Marketing and collaborates closely with the Admissions team, the academic colleges and University Branding and Communications.

CONDITIONS OF APPOINTMENT:

University of Wisconsin-Whitewater does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources. UW-Whitewater is not an e-verify employer, therefore STEM extensions are not options for work authorization.

Key Job Responsibilities:

Marketing Strategy:

• Develop an enrollment marketing plan in collaboration with the Vice Chancellor for Strategic Enrollment, Retention, and Marketing, and college and university leadership.
• Create marketing strategies and initiatives to drive student applications in targeted academic programs.
• Draft, recommend, allocate and oversee marketing budgets for specific campaigns based on enrollment goals and priorities.
• Identify and evaluate competition to create effective marketing positioning.
• Develop an understanding of the university’s brand, marketing and communications strategy to ensure alignment with institutional efforts.
• Develop an understanding of the timeline and workflow of admissions processes and recruitment plans to best position marketing efforts for success.

Marketing Execution:

• In keeping with the university’s brand identity and the college brand identities, compose compelling messaging strategies for marketing campaigns.
• Conceptualize, manage, and oversee creative development of print and digital advertising consistent with university brand standards.
• Manage media and agency relationships.
• Provide project management of marketing efforts.
• Ensure marketing campaigns are executed on time and within budget.
• Use data and analytics to monitor marketing efforts and measure results.
• Provide regular performance reporting and recommendations to leadership.

Other responsibilities:

• Research new, upcoming and effective strategies in recruitment and marketing to prospective students.
• Connect regularly with other offices within the Strategic Enrollment, Retention, and Marketing division, and University Branding and Communications, to help ensure the consistency of tone and timing of messages to students.
• Serve as an active member on university committees, task forces, or working groups to represent and advocate for the efforts of the Enrollment, Retention and Marketing unit in service to the university’s goals.
• Additional duties as assigned by the Vice Chancellor for Strategic Enrollment, Retention, and Marketing.evelops, edits, monitors, and provides feedback on content

Department:

Enrollment and Retention

Compensation:

Well-qualified candidates can expect a starting full-time annual salary within the range of $65,000 - $72,000 commensurate with the candidate's education, related experience, and qualifications.

UW System employees receive an excellent benefit package. To learn more about the UW System's comprehensive benefit package, review the UW System Employee Benefits Brochure.

Required Qualifications:

• Bachelor’s degree
• Three years of professional experience in marketing or related field
• Strong organizational and project management skills
• Strong written communication and public speaking skills
• Valid driver’s license (or ability to obtain a valid driver’s license)

Preferred Qualifications:

• Experience managing marketing budgets and paid advertising
• Strong knowledge of digital marketing, audience targeting, email marketing, social media, search and analytics
• Demonstrated success in achieving marketing objectives
• Professional experience working with individuals from diverse backgrounds
• Attention to detail and experience in writing, proofreading, etc.
• Ability to work independently and part of a team
• Ability to multitask and prioritize multiple requests/projects, effectively meeting deadlines
• One-year professional experience within a college or university setting

Knowledge, Skills, and Abilities:

• Demonstrated ability to work collaboratively with individuals from diverse backgrounds and contribute to an inclusive campus environment
• Willingness and ability to be an active participant in following applicable safety rules and regulations, including necessary training and drills
• Knowledge of marketing platforms and earned and paid media, including digital advertising, out-of-home advertising, sponsorships, etc.
• Ability to comprehend and use data and analytics to inform marketing strategy.
• Ability to set metrics to gauge success of marketing campaigns and initiatives.
• Knowledge of brand guidelines and identity best practices.

How to Apply:

Only complete application packages will be considered. This includes online submission of the following documents:

• Cover Letter
• Resume
• Name and contact information for three professional references

Contact Information:

For questions regarding this position, please contact:

Melissa Walton

(262) 472-1385

To Ensure Consideration:

Applications received by November 4th, 2026, are ensured full consideration. Applications received after that date may be given consideration at the discretion of the search committee. The most qualified applicants will be invited to participate in the next step of the selection process.

CAMPUS INFORMATION:

UW-Whitewater is a thriving public university located in southeastern Wisconsin. It leads the way in providing world-class, affordable higher education programs to more students than neighboring regional comprehensives in the University of Wisconsin System. A collaborative team of 1,300 faculty and staff are devoted to the success of the university’s 11,500 students at its main and Rock County campuses. The team provides high-impact practices and academic programs — online and in person — from associate to doctoral levels. Recognized nationally for affordability, inclusion, and career development, UWW serves approximately one-third first-generation students and boasts strength in many areas, especially business and education. The campus and community embrace the Warhawk Family spirit, supporting the university’s arts and nationally recognized NCAA Division-III level championship athletics. As a proud institution of access, more than 10 percent of undergraduate students use the acclaimed Center for Students with Disabilities — a priority mission since the 1970s.

UW-Whitewater's campuses are located centrally near Milwaukee, Madison, and Chicago, offering easy access to the cultural and commercial opportunities of major metropolitan areas. Near both Lake Geneva and the Wisconsin Dells, the area attracts numerous visitors from across the country. Whitewater is a vibrant college community near the Kettle Moraine State Forest offering area residents seasonal outdoor enjoyment. The nearby Rock County campus is located in Janesville, a town of 60,000 located on the Rock River and known as Wisconsin’s Park Place.

ORGANIZATION INFORMATION:

UW IS AN EQUAL OPPORTUNITY EMPLOYER:

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.