Sr. Marketing Strategist, Central

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address):

220 Hutchison Rd, Rochester, New York, United States of America, 14620

Opening:

Worker Subtype:

Regular

Time Type:

Full time

Scheduled Weekly Hours:

40

Department:

900007 Marketing Med Ctr

Work Shift:

UR - Day (United States of America)

Range:

UR URG 112

Compensation Range:

$70,600.00 - $105,800.00

Responsibilities:

Reporting to the Lead Marketing Strategist at University of Rochester Medicine, the Senior Marketing Strategist supports the development and implementation of marketing, outreach, engagement and communications strategies for assigned departments, divisions, units or schools. Working within broader strategic direction established in partnership with the Lead Marketing Strategist and Marketing leadership, the Senior Marketing Strategist manages moderately complex initiatives and independently leads defined campaigns and projects with clear objectives, audiences and key performance indicators.
The Senior Marketing Strategist acts as the project manager for marketing and communication plan components by establishing schedules, due dates and budgets. The Senior Marketing Strategist is responsible for communicating progress both in-person and through written management presentations in terms of campaign implementation and project status as well as campaign effectiveness based on plan objectives and key performance indicators to both the leadership of their assigned areas and to Marketing and Communications leadership.
The Senior Marketing Strategy Strategist has advanced knowledge of their assigned areas in terms of the types of services or activities provided (the “product”), the target audiences and their needs, competition or obstacles hindering the achievement of objectives and the drivers of growth (i.e., provider referrals, direct-to-consumer promotion, etc.). At the same time, the Senior Marketing Strategist applies their understanding of how marketing, outreach and communication can be employed to help the leadership of their assigned areas accomplish their objectives.
The Senior Marketing Strategist provides support for non-assigned areas depending on leadership priorities, bandwidth and the intensity of work from assigned areas, as needed.

ESSENTIAL FUNCTIONS
Department/Division/Unit Business Support

• Partners with leadership in assigned URochester Medicine departments, divisions or service lines to understand business priorities and identify marketing needs and opportunities
• Contributes marketing expertise and recommendations that support business objectives and priorities of assigned areas by partnering with the administrative leaders to identify, prioritize and develop marketing and business goals.
• Contributes to the development and execution of the overall business strategy by partnering with the administrative leaders to identify, prioritize and develop marketing and business goals.
• Assists with providing support to departments for developing brand strategy, competitive intelligence, category trends, marketing strategy, regional development, campaign development, reporting and analytics and marketing technology..

Marketing & Communications Plan Development

• Applies professional expertise to develop marketing and communications plans to achieve the objectives of assigned URochester Medicine areas.
• Develops integrated marketing and communications approaches to advance business goals. Collaborates actively across the Strategic Communications group (Marketing, Public Relations and Web Strategy) to strategize and conceptualize solutions that integrate outreach activity, creative concepts, new content and message placement in traditional and digital earned, owned, and paid media.
• Applies best practices to enhance the efficiency and effectiveness of the delivery and evaluation of marketing services; recommends and makes improvements to marketing processes and tools to strengthen team and department performance.

Campaign & Project Management

• Manages campaigns and projects to effective completion including initial strategy development, collaboration with the internal creative, communications and web strategy teams and external agencies/vendors, review of work in progress, internal Communications team approval, presentation of concepts and work-in-progress to service line leadership, production and market implementation.
• Manages a consistent workload of active projects on a schedule and within approved budget parameters.

Planning and Consulting

• Serves as a marketing and communications “consultant” and creative contributor for projects as needed. Consultative elements include but are not limited to: developing original marketing and communications plans, identifying target audiences and matching to appropriate channels, analyzing and drawing insight from a competitive analysis, conceptualizing, outlining and/or implementing strategies and tactics for moderately complex projects and initiatives, such as service line or departmentally-focused campaigns.

Campaign Reporting

• Analyzes campaign performance, key performance indicators and return on investment to assess effectiveness against established objectives.
• Develops recommendations for campaign optimization and future marketing approaches, and presents findings to the Strategic Communications leadership team, URochester Medicine department leadership and, alongside the Lead Marketing Strategist, to the URochester Medicine senior leadership as needed.

Professional Development & Cross-Functional Support

• Pursues professional development through ongoing internal or external training, professional education, conferences, industry resources, and peer learning.
• Provides guidance and assistance to lower-level colleagues, such as Marketing Specialists, on campaign planning and execution.

Other duties as assigned.

MINIMUM EDUCATION & EXPERIENCE

• Bachelor's degree in Communications, Marketing, Business Administration or related field that includes some writing experience and 5 years of relevant and progressive experience required
• 7 years of relevant experience preferred
• Master's degree preferred
• Or equivalent combination of education and experience

KNOWLEDGE, SKILLS AND ABILITIES

• Knowledge of HIPAA privacy rules and HIPAA consent authorization process required
• Demonstrated proficiency in writing, editing, and shaping content for external audiences across web, newsletters, social media, paid campaigns, presentations, and other channels required
• Strong interpersonal, written and verbal communication skills required
• Ability to provide context and/or reshape material as needed required
• Experience developing and implementing integrated marketing plans that support business goals, brand strategy, reputation, engagement, growth, and measurable outcomes with proven results strongly preferred.
• Strong organization and project management skills, with the ability to manage multiple campaigns, projects, deadlines, stakeholders, vendors, and competing priorities with minimal supervision strongly preferred.
• Ability to work independently and within a collaborative team strongly preferred.
• Experience with data analysis and metrics, including campaign data, media outcomes, digital analytics, audience response, stakeholder feedback, and dashboard reporting preferred.
• Experience with graphic design preferred.
• Ability to manage administrative projects, make sound decisions, and support design and implementation of new programs strongly preferred.
• Ability to translate strategic plan concepts to creative and content direction to yield effective and engaging tactical solutions preferred.
• Experience with paid media, campaign budgets, marketing technology, content management systems, email/newsletter tools, social media platforms, digital analytics tools, PowerPoint, or related communications technology preferred.
• Strong interpersonal, consultation, presentation, and relationship-building skills; comfortable working with leaders, faculty, clinicians, staff, agencies, vendors, and cross-functional teams preferred.

The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University’s Mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law.