Brand Marketing Strategist

Title: Brand Marketing Strategist

Location: Denton

This position's primary focus is on paid digital marketing strategy development, implementation, and analysis/optimization in support of the university’s brand, enrollment goals, and strategic initiatives. This position develops targeting strategies for multiple audiences, sources and writes copy, collaborates with internal and external stakeholders, and manages and reports on paid campaigns within search, social and other digital media platforms to maximize efficiency and effectiveness. This position also writes and edits content for multiple audiences in varying media (online, print, broadcast) including articles, brochures, websites, social media, reports, and other communications.