Product Director – Marketing

Summary

The Product Director – Marketing will define the game’s positioning and articulate it for the communications & marketing plan and communication strategy. As part of the game core team, the Product Director – Marketing is responsible to shape and enrich the definition and the appeal of the product to ensure its marketability (match players’ needs and to stand out on the market).

Daily onsite collaboration with the team in Sofia, Bulgaria, is strongly preferred given the business needs of the role. Therefore:

• Full-time residence in Sofia or willingness to relocate would be considered a significant advantage.
• Exceptional candidates not based in Sofia may be considered subject to frequent travel and regular onsite presence.

Responsibilities

The main objectives of the Product Director – Marketing are to:

Audience and Market Analysis

• Bring a 360° understanding and knowledge of the audience and market to the core team.
• Secure, harmonize, and analyze the data and surveys necessary to prioritize and leverage audience and market insights.

Product Definition and Positioning

• Define the key elements of the product offer (audience, value proposition, market segment).
• Own the positioning of the product with the buy-in of HQ and Publishing.
• Channel the creative vision of the product to maximize its marketability potential.
• Strategically guide and refine the product definition with the core team.
• Contribute to business choices for the product: refine the business model, sales objectives, SKU choices, and financial strategies based on market and player insights.

Communication and Marketing Strategy

• Orchestrate the communication strategy until the announcement and anticipate go-to-market needs: define the marketability pillars (key themes, key messages, tone), co-define marketing assets with Publishing teams.
• Post-announcement, support the execution of the communication campaign vision: review and provide feedback on assets, guide choices based on product knowledge, and support agencies in asset execution.
• Contribute to defining the assets required for the overall campaign in collaboration with Publishing teams.

Documentation and Internal Communication

• Drive the formalization of all elements constituting the product (game bible, style guides, 360° vision).
• Contribute to or lead gate preparations and presentations.
• Be the product ambassador toward company stakeholders: brief and rally them around a common vision.
• Embody the product vision toward the teams working on it: evangelize and inspire.

Content Consistency and Differentiation

• Ensure game content aligns with the product positioning.
• Contribute to differentiation (artistic direction, value propositions, etc.).
• Help prioritize features and guide production teams with benchmarks and industry trends.

Brand Alignment

• Align the product with the brand it belongs to.
• For a stand-alone product, produce foundational brand work to define the product’s scope.

Resource Management

• Define and manage the resources required to operate the product strategy throughout its lifecycle (team, budget).
• Initiate and develop business opportunities (partnerships, extra-gaming activities, etc.).

Education

Relevant university degree or technical training.

Relevant experience

Minimum 7–10 years’ experience in marketing for game production in a specific work unit or other relevant experience.

Skills and knowledge

• Leadership.
• Excellent communication and management skills.
• Ability to manage and adapt to change.
• Ability to work effectively on concurrent projects (multitask).
• Results focus.
• Client and customer service focus.
• Ability to defend one’s point of view, even when unpopular.
• Ability to delegate and create accountability.
• Fluent in English.
• Extensive knowledge of the video game market and industry.
• Ability to incorporate a creative vision into marketing product development, considering market trends and players’ expectations.
• Ability to take into account several data resources.

We offer

Multicultural & friendly working environment
Working with the best professionals in the games industry on AAA video games
Flexible working hours & additional days off
Private medical health & dental care
Employee assistance program
Learning & knowledge sharing programs
International trainings & conferences
Top location next to Borisova Garden Park
Public transport card & food vouchers
Gifts for special occasions
Free games & game dev merchandise
Memorable parties & teambuilding events

HOW TO APPLY
Please send us a copy of your updated CV in English.

All applications will be reviewed with strict confidentiality and only short-listed candidates will be contacted.