Vice President of Marketing & Customer Growth

Title: Vice President of Marketing & Customer Growth

Location: National Support Center - Corporate Office, 1777 S Harrison St, Denver, Colorado, United States of America

 

 

Tuff Shed is seeking a strategic, data-driven Vice President of Marketing and Customer Growth to accelerate profitable revenue growth, strengthen brand performance, expand digital commerce, and progress the customer experience.

 

This is an opportunity to shape the future of an established brand by connecting marketing, e-commerce, customer experience, analytics, and technology under a comprehensive growth strategy. 

 

Reporting to the Chief Operating Officer, this individual will lead marketing, e-commerce, customer acquisition, CRM, communications, analytics, customer lifecycle management, and enterprise growth initiatives. As a member of the leadership team, the Vice President will collaborate closely with Sales, Operations, Finance, IT, and Customer Service to drive market share growth, increase customer acquisition and retention, and enhance overall business performance.

 

WHAT YOU'LL DO 

Growth Strategy

Develop and execute a comprehensive marketing and growth strategy aligned with organizational goals.

Serve as a member of the leadership team, contributing to enterprise-wide strategic planning.

Identify market opportunities, competitive advantages, and growth initiatives that drive profitable revenue expansion.

Establish short-and long-term performance objectives and measure outcomes against business goals.

 

Marketing & Brand 

Lead all marketing initiatives including brand strategy, demand generation, advertising, communications, public relations, content development, and social media.

Ensure brand consistency and positioning across all customer touchpoints.

Develop integrated campaigns that support revenue growth, customer acquisition, and brand awareness.

Evaluate marketing effectiveness and optimize investments to maximize return on investment.

 

E-Commerce & Digital Growth

Set the vision and strategy for the overall e-commerce growth, profitability, and digital customer engagement.

Lead digital commerce performance, online customer acquisition, website conversion, and revenue generation.

Oversee website merchandising, user experience, product presentation, online promotions, pricing coordination, and conversion rate optimization.

Develop strategies to increase online traffic, average order value, customer retention, and digital revenue.

Partner with IT, Operations, and Customer Service to deliver a seamless customer experience across all digital channels.

Evaluate emerging technologies and digital commerce trends to enhance competitive advantage.

 

Customer Acquisition, Experience 

Build customer acquisition strategies across digital, retail, field, referral, and partnership channels.

Improve lead generation, lead quality, conversion rates, and marketing-generated revenue.

Optimize customer acquisition costs and campaign effectiveness.

Lead the customer journey from awareness through  retention, loyalty, referrals, and advocacy.

CRM & Customer Lifecycle

Lead CRM strategy and customer lifecycle marketing programs.

Align the CRM experience with the customer journey, from initial engagement through building installation.

Advance segmentation, personalization, automation, and targeted engagement initiatives.

Expand the use of customer data to support acquisition, retention, and cross-sell opportunities.

Help optimize Salesforce Marketing Cloud Engagement and Salesforce Field Service alignment.

 

Analytics, Technology, and Innovation

Establish a data-driven culture focused on measurable business outcomes.

Develop executive dashboards and reporting tools that provide visibility into marketing, digital, customer, and revenue performance. 

Lead the adoption and optimization of marketing technology, analytics platforms, CRM systems, AI tools, and automation.

Identify opportunities to use artificial intelligence and predictive analytics to improve customer engagement and business performance.

 

Sales Partnership & Revenue Growth

Collaborate with Sales leadership to improve lead conversion and overall commercial performance.

Align marketing and sales objectives through shared KPIs and accountability measures.

Develop sales enablement programs, content, and tools that improve sales effectiveness.

Support revenue growth initiatives through integrated customer acquisition and retention strategies.

Leadership & Team Development

Recruit, develop, mentor, and lead a high-performing marketing and customer growth organization.

Establish performance expectations and accountability measures.

Foster a culture of innovation, collaboration, continuous improvement, and customer focus.

Manage agency relationship, vendors, strategic partners, and departmental budgets.

 

WHAT YOU'LL BRING

 

EXPERIENCE

Minimum of 10 years of progressive leadership experience in marketing, customer growth, revenue generation, or related disciplines.

Minimum of 5 years of VP-level leadership experience leading multi-functional teams.

Demonstrated success driving revenue growth, customer acquisition, and business performance.

Proven experience leading e-commerce strategy, online sales growth, digital merchandising, and website conversion optimization.

Experience managing CRM platforms, customer lifecycle programs, marketing automation initiatives.

Experience developing data-driven marketing strategies and utilizing analytics to improve business outcomes.

Experience managing significant marketing budgets and delivering measurable ROI.

 

JOB QUALIFICATIONS

 

Strong strategic thinking and business acumen.

Deep understanding of digital marketing, e-commerce, customer acquisition, CRM, and brand management.

Strong financial management and budgeting capabilities.

Excellent communication, presentation, and leadership skills.

Ability to influence and collaborate across multiple business functions.

Strong analytical and problem-solving skills.

Experience leveraging AI and emerging technologies to improve business performance.

Hands-on computer skills in Microsoft Office and Internet applications required; experience in utilizing Customer Relations Management (CRM) software – including Oracle, JDE, Onyx, Salesforce.com, Goldmine or similar systems is highly preferred

 

Preferred Qualifications

Experience in home services, retail, consumer products, multi-location operations, or similar customer-focused industries.

Experience leading omnichannel sales and marketing environments.

Experience with advanced customer analytics, personalization technologies, and AI-driven marketing solutions.

Experience scaling digital commerce operations and online revenue channels. 

EDUCATION

Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or related field.

 

SALARY: $200,000 - $240,000