Director - Growth Leader for Brand Marketing

Job Description:

TTI Consumer Power Tools, Inc., has an opening in its Anderson, SC location for a Growth Leader (Director level). We offer competitive wages and a comprehensive benefits package -- tuition assistance, 401(k), medical/dental/vision coverage, vacation and holidays.

Position Summary

The Growth Leader manages initiatives that drive consumer acquisition, conversion, retention, and customer lifetime value. This role connects brand marketing, demand generation, digital engagement, and commerce to turn consumer interest into measurable business growth.

Working closely with brand, performance advertising, creative, consumer insights, analytics, and sales teams, the Growth Leader identifies opportunities to acquire new consumers, increase purchase frequency, and deepen engagement across the product ecosystem.

Key Responsibilities

• Growth planning: Develop and execute growth plans aligned with revenue goals, consumer priorities, product launches, and seasonal opportunities.
• Consumer acquisition: Partner with advertising, content, affiliate, and retail teams to attract new consumers and generate qualified demand.
• Consumer segmentation: Use consumer insights, purchase behavior, and first-party data to identify priority audiences and tailor growth initiatives.
• Conversion optimization: Identify friction across websites, landing pages, product pages, and retailer purchase journeys; coordinate improvements that increase conversion.
• Lifecycle marketing: Partner with CRM teams to develop onboarding, engagement, cross-sell, replenishment, and reactivation programs.
• Product ecosystem growth: Develop programs that encourage first purchase, adoption of complementary products, and continued participation in the brand’s ecosystem.
• Testing and experimentation: Manage a prioritized testing roadmap across audiences, messaging, offers, channels, and consumer experiences.
• Retail and commerce integration: Coordinate growth initiatives with sales and e-commerce teams to support retailer traffic, conversion, and sell-through.
• Performance analysis: Monitor results, identify growth opportunities, and recommend where to expand, adjust, or discontinue investment.
• Cross-functional execution: Manage project timelines, dependencies, and accountability across internal teams and external partners.

Qualifications

• Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent practical experience.
• Five or more years of experience in growth marketing, digital marketing, e-commerce, or consumer lifecycle management.
• Demonstrated success improving acquisition, conversion, retention, or customer lifetime value.
• Experience working across paid media, CRM, content, and commerce channels.
• Strong analytical skills and familiarity with web analytics, CRM platforms, and performance dashboards.
• Working knowledge of consumer segmentation, customer journeys, and structured experimentation.
• Ability to translate insights into actionable programs and manage multiple initiatives.
• Strong collaboration, communication, and project management skills.
• Consumer brand, retail, e-commerce, or durable goods experience preferred.

Success Measures

• New consumer acquisition and acquisition efficiency.
• Conversion rate improvements.
• Incremental revenue and contribution to profitable growth.
• Repeat purchase rate and customer retention.
• Cross-category purchasing and product ecosystem expansion.
• Customer lifetime value.
• Growth of engaged, identifiable first-party audiences.
• Measurable business impact from testing and optimization.