Growth Lead, Enterprise Outbound

Title: Growth Lead, Enterprise Outbound

Location: US / CA / Remote (US; CA)

## About TrueBiz

TrueBiz helps financial institutions identify fraudulent and abusive businesses while making it easier to approve legitimate ones.

We work with some of the largest companies in payments and financial services, but we’re still a lean team. People here have a lot of ownership and very little distance between seeing something that needs to be done and doing it.

Most of our growth to date has come through founder-led sales and referrals. We know who buys TrueBiz, why they buy it, and which companies we want to work with next.

We now want someone to build a much more systematic way of reaching them.

## The role

We know the kinds of companies we want to win next. Your job is to help us get in front of more of them.

You'll figure out which accounts deserve our attention, who inside those companies we should know, what might make them care about TrueBiz today, and the best way to reach them.

Outbound will be a big part of the job, but the answer isn't always another email sequence. It could be an event, research, an introduction, direct mail, a small dinner, or something we haven't tried.

We want someone who is creative about creating enterprise pipeline and rigorous about figuring out what actually works.

## What you'll do

### Find the right accounts

• Identify the companies and buyers we should be focused on
• Understand where TrueBiz fits and why they might care
• Build a clear, prioritized target account strategy

### Create pipeline

• Find timely reasons to engage target accounts
• Run highly targeted outbound and other growth experiments
• Test different messages, channels, events, partnerships, and creative approaches

### Build what works

• Use AI, data, and automation to make successful plays repeatable
• Improve how we research, prioritize, and reach accounts
• Track what creates qualified opportunities and double down on it

## What success looks like

This role is measured on qualified enterprise pipeline.

• **30 days:** Understand our market, customers and previous experiments, and start running your own.
• **90 days:** Have a clear target-account strategy and be generating qualified conversations with companies we care about.
• **6 months:** Have several repeatable plays generating meaningful enterprise pipeline.

## Who we're looking for

You might come from growth, outbound, demand gen, sales development or another GTM role. We're less concerned about your exact title than whether you've actually done the work.

We're looking for someone who:

• Has personally built pipeline, not just managed people who did
• Is a very good writer
• Is naturally good at researching companies and finding angles
• Understands how to use AI, data and automation without producing generic outreach
• Likes experimenting and building things from scratch
• Can work independently without waiting for a detailed playbook
• Thinks commercially and cares about pipeline and revenue

Payments, financial services or compliance experience is very useful.

This probably isn't the right role if you're primarily a paid growth marketer, want to manage a large SDR team, or are looking for an established demand-gen machine to optimize.

## Why join

You'll work directly with the CEO and sales team on one of the most important problems at the company.

The product is already selling to large enterprises. The goal isn't to prove that anyone wants it. It's to figure out how we create many more opportunities with the companies that should.

If you do that well, you'll have a lot of influence over how we build the broader growth function from here.

## How to apply

Find the CEO's email and send a short note with why you want the job and your LinkedIn profile.