Digital Creative Performance Analyst

Title: Digital Creative Performance Analyst Location: Lehi, UT

Join the Digital Marketing team and help shape creative decisions across Trove Brands. As a Digital Creative Performance Analyst, you'll analyze paid advertising and email marketing performance to identify trends, uncover opportunities, and provide insights that inform future creative. Working closely with Digital and Creative teams, you'll support creative testing and contribute recommendations that strengthen campaign performance across our brands.

Key Responsibilities:

• Analyze paid advertising and email marketing creative across product launches, seasonal campaigns, and evergreen initiatives.
• Evaluate key performance metrics, including click-through rates, conversion rates, cost per acquisition, and return on ad spend.
• Identify trends in messaging, visuals, formats, and calls to action to understand what resonates with consumers and inform future creative.
• Translate performance data into actionable recommendations for new creative concepts and improvements.
• Support the planning and evaluation of A/B tests to identify opportunities for creative optimization.
• Track testing results and creative recommendations to measure impact and inform future decisions.
• Prepare monthly creative performance reports highlighting key trends, findings, and opportunities.
• Maintain organized records of creative testing results, insights, and best practices.
• Help develop consistent reporting templates and documentation to support ongoing creative analysis.
• Partner with Digital, Creative, and Brand teams to share insights and provide data-backed creative feedback.
• Participate in campaign planning to help apply previous learnings to upcoming initiatives.

Required Qualifications:

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent relevant experience.
• 1–3 years of relevant work or internship experience in digital marketing, marketing analytics, advertising, or a related field. Recent graduates with meaningful internship experience are encouraged to apply.
• Experience analyzing digital marketing data and reporting on campaign performance.
• Proficiency in Excel or Google Sheets, including formulas, data organization, and reporting.
• Foundational understanding of digital marketing metrics and A/B testing.
• Strong analytical, organizational, and communication skills with excellent attention to detail.
• A curious, collaborative mindset with an interest in creative strategy and a willingness to learn.

Preferred Qualifications:

• Familiarity with Meta Ads Manager, TikTok Ads Manager, Klaviyo, or Google Analytics 4.
• Experience with e-commerce, direct-to-consumer, or consumer packaged goods brands.
• Experience with pivot tables, dashboards, or other reporting tools.
• Exposure to creative testing, paid media, email marketing, or campaign optimization.