Associate, Digital Marketing

Title: Associate, Digital Marketing Location: United States

What you will do

You are accountable for Trilliad’s Sales Performance Solution service line organic social presence and employee advocacy program, owning both strategy and execution across both the Enterprise and Franchise functions. You own how the brand and its people show up across social channels, ensuring content strategy, employee advocacy, and executive visibility programs translate into consistent, high-quality execution. You also provide hands-on execution support across email, Business Development Representative (BDR) and sales enablement, and the website, working from direction set by the Digital Marketing Director. You ensure the BDR function has the assets, campaign context, and account intelligence they need to convert marketing activity into qualified pipeline. Your accountability spans both brand presence and digital execution — you deliver social content that builds awareness and trust, and you help the sales development and digital marketing teams perform.

Which means that on a day-to-day basis, you will:

Organic Social & Employee Advocacy Strategy and Execution

• Own organic social strategy and daily posting across all Sandler channels — ensure brand voice, content quality, and posting cadence align with marketing priorities and audience engagement goals
• Manage the social content calendar in coordination with MaaS-produced assets — ensure timely review, approval, and scheduling of content that meets brand standards and campaign objectives
• Execute social asset distribution to the franchise network — ensure franchisees receive approved content, guidance, and support to maintain brand consistency across decentralized social presence
• Manage the social platform and franchise social scheduling — ensure the platform is configured correctly, content is queued appropriately, and franchisees have the tools and training to execute
• Own key executive social handles — ensure executive visibility on LinkedIn and other platforms is strategically planned, content is prepared and approved, and posting reflects leadership positioning and business priorities
• Build and grow an employee advocacy program across sales VPs, BDRs, and broader employees by recruiting and onboarding advocates, curate and distribute shareable content and track participation to extend Sandler’s reach and credibility on social
• Track and report on performance using engagement and reach insights to refine content, timing, and program strategy

Social Video and Short-Form Content

• Direct social video production strategy and short-form content coordination — ensure video content aligns with platform best practices, audience preferences, and campaign goals across LinkedIn, Instagram, and other channels

BDR and Sales Enablement

• Manage daily 6Sense BDR reporting — ensure the BDR team receives timely, accurate account-level intelligence to inform outreach prioritization and messaging
• Provide BDR and sales enablement support including campaign assets, outreach templates, rollout alignment, and day-to-day marketing contact — ensure the sales development function has the materials, context, and responsiveness required to convert marketing activity into pipeline

Email and Website Execution Support

• Support email marketing execution in partnership with the Digital Marketing Director — build, QA, and schedule emails and nurture sends in HubSpot per the defined strategy, and ensure email campaigns are coordinated with BDR outreach and social activity to create cohesive prospect experiences
• Support website execution as directed by the Digital Marketing Director — make content updates in the CMS, publish pages and posts, and check links and forms to ensure the site stays accurate, current, and aligned with campaigns

How you’ll do it

Because how we do things matters just as much as what we do at Trilliad, our Leadership Principles should act as a compass directing the everyday behavior of every teammate across the organization:

Growth Obsessed. For our business, our clients, and our Selves.	Create Client Value. Become irreplaceable
Business is Personal. Cultivate relationships. Make space for connection. Care about each other.	Tighten-Up. Focus, discipline, and rigor count.
Lighten-Up. Humor and laughter deepen bonds.
Strategy Without Execution Is Just Dreaming. Hope is not a strategy. Vision matters—so does execution.	You Have the Ball. Be accountable. Take action. Go the distance.
Be One Team. No lone wolves. Have each other’s back and help each other out.	Run Towards Problems. Symptoms signal deeper causes. Find the root.
Raise The Bar. Good is the enemy of great. Better never stops—be a Difference-Maker!	Have the Hard Conversation. Be direct and empathetic. Speak the truth, kindly. Feedback is a gift.
Confusion Is a Choice. Stay curious—Seek to understand. Share context—seek to be understood.	Celebrate Results. Make recognition a habit. Shine a light on what’s working, big or small.
The Journey Matters. Meaningful work takes time. Be patient. Think: the next 90 days and the next 10 years.	Think “We” not “Me.” Prioritize what’s best for the business, the team, and the journey.

What You’ll Bring – Skills, Knowledge, and Experience

All Difference-Makers are expected to meet the Trilliad Standard for Transferable Skills and Knowledge, which defines the core capabilities every teammate must bring—regardless of role, function, or level.

Trilliad transferable skills	Trilliad transferable knowledge
·       Contextual Awareness ·       Critical Reasoning and Thinking ·       Data/Analytic Acumen ·       Empathy ·       Judgment and Discernment ·       Moral Courage ·       Pattern Recognition and Systems Thinking	·       AI Literacy ·       Responsible and Effective AI Use ·       Trilliad’s Business and Commercial Context

The following domain-specific Skills, Knowledge, and Experience are additionally required in order for you to be great in this role.

Domain-specific skills

• Organic social strategy in B2B environments — You design content strategies that balance brand building with demand generation, and you understand how organic social supports pipeline development in complex sales cycles
• Employee advocacy program management — You build and grow advocacy programs by recruiting participants, curating shareable content, and making it easy for employees and leaders to amplify the brand
• Social scheduling platform management — You configure, manage, and troubleshoot social scheduling platforms to ensure content is published on time, franchisees are supported, and reporting is accurate
• CRM reporting and performance interpretation — You pull reports from HubSpot or equivalent systems and translate performance data into actionable insights for content optimization and BDR support
• ABM platform reporting — You extract and interpret account-level data from platforms like 6Sense to provide the BDR team with intelligence that informs targeting and messaging decisions
• Short-form video content strategy — You understand platform-specific video formats, best practices for LinkedIn and Instagram video, and how to coordinate production to meet social content goals
• Email and website execution – You work in HubSpot or equivalent platforms and a content management system to build, QA, and publish email sends and web updates accurately using strategy defined by others
• Cross-functional coordination — You manage dependencies between marketing, sales development, and franchise operations to ensure aligned execution and timely delivery of assets and support

Domain-Specific Knowledge

• B2B social media audience behavior and platform dynamics — You understand how decision-makers engage with content on LinkedIn and other platforms, and how organic social fits within the broader demand generation funnel
• Franchise marketing support models — You understand the operational and brand considerations involved in distributing marketing assets to a franchise network and ensuring consistent execution across decentralized teams
• Sales development and BDR function operations — You understand how BDRs work, what they need from marketing to be effective, and how campaign context and account intelligence improve conversion rates

Domain-specific experience

• 3+ years managing organic social strategy and execution in a B2B environment, with demonstrated accountability for content quality, posting consistency, and audience engagement outcomes
• 2+ years working directly with sales development or BDR teams, providing marketing support, campaign assets, or account intelligence that contributed to pipeline generation
• Hands-on experience managing social scheduling platforms, including platform configuration, content queuing, user support, and reporting
• Working experience with HubSpot or equivalent CRM, and with WordPress or equivalent CMS, including report generation and performance data interpretation
• Experience coordinating short-form video content production and distribution across social platforms

The Trilliad Agreement

If you want to be part of building a truly great growth company—and if you want to help cultivate a culture that is differentiated and that creates value for customers and colleagues alike—then you might be a fit for Trilliad.

Accepting that invitation means more than bringing your skills, knowledge, and experience to bear in your role. It also means working in alignment with our Leadership Principles, which guide how we show-up for each other, our customers, and the work. Because at Trilliad how we do things matters just as much as what we do.

When you show up in this way—bringing your best and living our Leadership Principles—you can expect Trilliad to uphold its side of The Trilliad Agreement: a workplace in which we grow, connect, and thrive.

A workplace where we grow

• You’ll stretch your skills and shape your career through work that pushes boundaries and raises the bar.
• You’ll have access to world-class training and development.
• You’ll have the clarity and tools to deliver results that matter.

A workplace where we connect

• You’ll be guided by leaders who are worth following.
• You’ll build relationships that go beyond the job.
• You’ll be invited to offer thoughtful feedback, and when you do your voice will be heard.

A workplace where we thrive

• Great results will be recognized and celebrated.
• You’ll work in an environment with teammates who have your back.
• You’ll receive competitive pay and benefits that recognize your impact and support you inside and outside of work.