Direct Response Creative Strategist

eCom Direct Response Creative Strategist

TrendScale

Location:

Remote

Type:

Full-time

Salary:

USD $3,000 – $6,000 Remote Easy Apply

Easy Apply

TrendScale

• Marketing

eCom Direct Response Creative Strategist

TrendScale is a direct response creative agency that produces ad creative for 7-8 figure health, wellness, and supplement brands. Our team’s ads spend multi-7 figures per month on Meta. We specialize in video ads, VSLs, and native-style creative built to convert cold traffic at scale. We work with some of the fastest-growing DTC supplement brands in the space and operate in an AI-first environment with dedicated tooling and automations built into every workflow.

Requirements

1.5+ years of hands-on experience writing direct response ad creative for health, wellness, or supplement brands specifically

You have produced ads that have crossed $50K-$100K+ in spend on a single creative or post ID — and you can prove it with screenshots from Ads Manager

Fluent in Meta Ads Manager metrics: CPA, hook rate, hold rate, CTR, watch time

You use these to inform your next brief, not just report on them

You know how to use research tools like GetHooked, AdSpy, and the Meta Ads Library to find winning concepts and angles before they saturate — not just browse them casually

Strong understanding of direct response copywriting frameworks: problem-agitate-solve, unique mechanism, awareness levels, avatar-based messaging, and mass desire targeting
You can deconstruct a winning ad beat by beat — hook, lead, body, CTA — and understand why it converts, then repurpose that framework for a different product or angle

Experience briefing video editors with clear scene descriptions, pacing notes, and editing guidelines through project management tools like Asana or Frame.io

Background in video-first creative — VSLs, native ads, talking head scripts, AI voiceover ads. This is not a UGC or static creative role

Comfortable working in a fast, lean environment where output quality and volume both matter. Expected pace is 20-25+ briefs per week

Experience reviewing and giving feedback on junior strategists’ or editors’ work is a strong plus

Do not apply without attaching spend proof from your ads. Applications without Ads Manager screenshots showing spend results will not be reviewed.

Key responsibilities

Own creative strategy across multiple product lines — angle ideation, market research, competitor analysis, brief development, and script writing for direct response video ads

Produce 20+ creative briefs per week across different funnels, avatars, and awareness levels
Conduct daily research using GetHooked, AdSpy, and the Meta Ads Library to identify winning concepts, trending hooks, and fresh angles before they saturate

Write full ad scripts — hooks, leads, body copy, CTAs — ready for editors to produce with minimal back-and-forth

Brief and collaborate with video editors through Asana and Frame.io, providing clear scene-by-scene direction, pacing notes, and revision feedback

Review and quality-check briefs and finished ads from junior strategists and editors — you are the senior creative voice ensuring everything meets the performance standard before it goes live

Analyze live ad performance data inside Meta Ads Manager — identify what is working, why it is working, and feed those learnings back into new concepts and iterations

Build feedback loops between creative output and media buying results to continuously improve creative performance

Iterate fast on winners — produce hook swaps, angle variations, and format tests to extend the life of high-performing creatives

Over time, build and manage your own creative pod with junior strategists and editors reporting to you

What the company offers

Base compensation of $3,000-$6,000/month depending on experience, plus performance bonuses tied to creative spend and results. Top performers have significant earning upside as they scale

Direct mentorship from operators who have personally scaled ad accounts past 8 figures. Your work gets reviewed and copy-chiefed by people who know what converts at scale — this level of feedback does not exist at most brands or agencies

Full access to our internal SOPs, AI workflows, prompt libraries, and creative systems that power 350+ concepts per week across our portfolio. You will learn how a high-output creative operation actually runs

A clear growth path: start as a strategist, build your own pod, manage your own team, and grow into a senior leadership position with expanded compensation

Creative ownership — full authority over angles, concepts, and briefs. No committees, no approval chains, no bureaucracy. If it is backed by research and logic, it runs

AI-first working environment with a dedicated AI operations manager building tools and automations that plug directly into your daily workflow

You will learn more in 90 days here than most strategists learn in two years. The brands, the volume, the feedback speed, and the caliber of operators you work alongside will compress years of growth into months

Additional Information

This is a remote, full-time position. We are specifically looking for candidates based in Europe or regions with compatible working hours.

You will be working directly with the founders and senior team — this is not a faceless agency role where your work disappears into a queue. Your creatives go live on accounts spending real budgets, and you will see results in real time.

How to apply: Send your portfolio or examples of ads you have produced that scaled past $50K-$100K in spend. Include screenshots from Ads Manager showing spend results tied to your work.

Tell us which health or supplement brands you have worked with, what your highest-spending creative was, and why you want this role.

Applications without spend proof will not be reviewed.