Director, FILSPARI Digital Marketing

Department:

104200 HCP Marketing

Location:

San Diego, USA- Remote

Be a part of a global team that is inspired to make a difference in the lives of people living with rare disease.

At Travere Therapeutics, we recognize that our exceptional employees are vital to our success. We are a dedicated team focused on meeting the unique needs of rare patients. Our work is rewarding – both professionally and personally – because we are making a difference. We are passionate about what we do.

We are seeking talented individuals who will thrive in our collaborative, diverse, fast-paced environment and share in our mission – to identify, develop and deliver life-changing therapies to people living with rare disease. We stick by our values centered on patients, courage, community, and collaboration to pursue our vision of becoming a leading biopharmaceutical company dedicated to the delivery of innovation and hope to patients in the global rare disease community.

At Travere Therapeutics, we are in rare for life. We continue to courageously forge new paths as we move toward a common goal of elevating science and service for rare patients.

Position Summary:

The Director, FILSPARI Digital Marketing leads the U.S. digital marketing strategy and omnichannel activation for FILSPARI® (sparsentan) across healthcare professional (HCP) and patient/caregiver audiences. FILSPARI is approved in the U.S. for IgA nephropathy (IgAN) and focal segmental glomerulosclerosis (FSGS), two rare kidney diseases. The role covers branded and unbranded marketing for current and potential future indications and provides strategic oversight of FILSPARI within the Travere-wide omnichannel ecosystem.

Reporting to the Executive Director, FILSPARI Marketing, this role is the senior FILSPARI Marketing leader for digital channels, paid media, CRM, measurement, and omnichannel activation. The Director has final authority for FILSPARI digital channel and investment decisions and leads brand-level activation within the enterprise omnichannel strategy and operating model owned by Digital Innovation & Strategy. The role leads the Associate Director, Digital Marketing and holds the media agency of record and media measurement partner accountable for strategy, performance, and continuous improvement.

Responsibilities:

• Establish and lead an integrated U.S. digital marketing strategy and annual priorities for FILSPARI across HCP and patient/caregiver audiences, branded and unbranded initiatives, and current and potential future indications.

• Translate HCP and Patient Brand strategies and customer insights into customer journeys, channel roadmaps, engagement sequencing, and coordinated plans across digital and personal channels. Partner with Digital Innovation & Strategy to apply Travere's enterprise omnichannel strategy and operating model to FILSPARI.

• Serve as the final FILSPARI Marketing decision-maker for digital channel strategy, media mix, digital activation, investment allocation, optimization, and partner recommendations. Lead media targeting for HCP and patient/caregiver segments defined and prioritized by HCP and Patient Brand Marketing.

• Own and manage the FILSPARI digital marketing budget. Recommend allocation across channels and partners and ensure investments deliver against Marketing and business objectives.

• Lead paid media strategy and activation across HCP and patient/caregiver audiences. Scope includes strategic and tactical media planning, SEO and SEM, social media, in-year optimization, and evaluation of emerging channels.

• Lead FILSPARI CRM and email strategy, audience segmentation, personalization, and first-party data activation. Define journeys, triggers, testing, and business requirements in partnership with Digital Innovation & Strategy. Ensure activation uses Travere-approved systems and follows established Privacy, Legal, Compliance, consent, and data-governance review and approval processes.

• Set the digital asset requirements for each channel, including formats, asset mix, sequencing, testing, and performance-driven refresh needs. HCP and Patient Brand Marketing own content strategy, positioning, messaging, creative development, asset production, promotional review, and final approval.

• Partner with HCP and Patient Brand Marketing on Brand-owned FILSPARI websites. Recommend key site actions, success measures, user experience improvements, SEO, analytics, media-to-site integration, testing, and performance optimization. Brand Marketing owns site objectives, content, creative, approvals, and the overall roadmap.

• Apply Travere's established measurement framework to FILSPARI. Define Marketing-specific KPIs, analytical questions, reporting cadence, attribution needs, and test-and-learn priorities in partnership with Commercial Analytics.

• Use performance data to improve customer progression, media efficiency, return on investment, agency effectiveness, and future resource allocation.

• Serve as the primary liaison between agency partners and Brand Marketing for digital performance reporting. Review and challenge agency analysis, own the performance narrative, answer leadership questions, and present Digital Marketing recommendations.

• Lead the media agency of record and media measurement partner. Oversee scopes, contracts, resourcing, timelines, quality, strategic recommendations, performance expectations, and issue resolution. Brand Marketing owns creative and content agency relationships.

• Ensure FILSPARI digital and omnichannel activation follows Travere's standards for customer experience, data use, interoperability, accessibility, privacy, technology, and governance.

• Partner with Digital Innovation & Strategy on omnichannel capability development and activation. Translate FILSPARI customer-engagement needs into business requirements and support pilots and adoption. Participate as the FILSPARI Marketing representative on enterprise digital and omnichannel governance councils led by Digital Innovation & Strategy.

• Ensure all digital activation uses Brand-approved positioning, messaging, and creative and complies with promotional review, regulatory, privacy, cybersecurity, accessibility, and data governance requirements.

• Lead, coach, and develop the Associate Director, Digital Marketing. Enable independent leadership of assigned HCP and patient/caregiver workstreams, strategic recommendations, agency relationships, cross-channel planning, measurement, and optimization.

• Partner across HCP and Patient Marketing, Digital Innovation & Strategy, Sales, Medical, Regulatory, Commercial Analytics, Market Access, Patient Advocacy, Patient Services, IT, Legal, and Procurement to advance FILSPARI priorities and readiness for potential future indications.

• Monitor the digital, media, technology, and competitive landscape and identify practical opportunities to strengthen the FILSPARI customer experience and commercial impact.

Education/Experience Requirements:

• Bachelor's degree in Business, Marketing, Life Sciences, or a related field. Master's degree preferred. Equivalent education and experience may be considered.

• Minimum 10 years of progressive marketing experience in biotechnology, pharmaceuticals, or a related agency.

• Strong prior people-management experience and demonstrated success leading a digital marketing function, integrated agency team, or comparable functional area. Must have experience working with senior management and accountability for strategy, teams, agencies, budgets, and operational results.

• Demonstrated omnichannel leadership experience, including a strong understanding of how digital channels and capabilities fit within a broader customer-engagement ecosystem. Must have experience leading brand-level adoption and change management within an established omnichannel operating model.

Additional Skills/Experience:

• The ideal candidate will embody Travere's core values: Courage, Community Spirit, Patient Focus and Teamwork.

• Strong record of leadership in pharmaceutical or biotechnology digital marketing across HCP and patient/caregiver audiences in a highly regulated environment.

• Deep experience in paid media, CRM and email, websites, SEO and SEM, social media, digital analytics and reporting, omnichannel activation, and campaign optimization.

• Demonstrated ownership of digital budgets and leadership of a media agency of record and media measurement partners. Experience should include scopes, contracts, performance management, and resolution of complex delivery issues.

• Strong people leadership and executive influence. Able to coach and develop talent, make decisions, align senior stakeholders, negotiate significant matters, and reconcile competing views.

• Strong business acumen and analytical fluency. Able to translate customer, media, and performance data into clear investment recommendations and measurable outcomes.

• Experience partnering across an organization on customer journeys, segmentation, personalization, first-party data activation, marketing automation, measurement, marketing technology, and AI-enabled capabilities within established standards.

• Working knowledge of promotional review, data privacy, accessibility, cybersecurity, and digital governance requirements, with experience leading complex cross-functional initiatives.

• Strong program and project management skills, agility, and the ability to manage complex priorities, budgets, and multiple vendors or service providers.

• Rare disease, nephrology, or product launch or indication-expansion experience preferred.

• Excellent interpersonal skills as well as verbal and written communication skills.

• Ability to travel up to 30% domestically.

• All positions have an essential job function to be able to perform face to face work with colleagues and/or onsite in San Diego. No role is expected to be 100% remote.

Total Rewards Offerings:
Travere provides comprehensive total rewards offerings that demonstrate our commitment as a diverse, equitable, people-centric, and pay-for-performance organization.    

Benefits: Our benefits include premium health, financial, work-life and well-being offerings for eligible employees and dependents, wellness and employee support programs, life insurance, disability, retirement plans with employer match and generous paid time off.

Compensation: Our competitive compensation package includes a combination of both cash compensation (base pay and short-term incentive) and long-term incentive compensation (company stock), designed to recognize, retain, and reward employees.

Target Base Pay Range:

$189,000.00 - $246,000.00

*This information is current as of the date of this posting and may be modified in the future. Actual pay offered to a candidate will depend on a variety of factors including the candidate’s experience, education, skills, and location. 

Travere will accept applications on an ongoing basis until a candidate is selected for the position.

Travere Therapeutics, Inc. is an EEO/AA/Veteran/Disability Employer.