Database and BI Analyst

Title: Database and BI Analyst

Location: Dallas, TX | Five Star Parks Accounting

The Database and Business Intelligence Analyst turns our data into answers that drive decisions across the company. Reporting to the FP&A Manager, this role will own routine and custom reporting and analyze point-of-sale, customer, marketing, and promotion data across our portfolio of family entertainment centers, including Scene 75, Malibu Jack's, Celebration Station, Craig's Cruisers, Track Family Fun Parks, and LazerPort. The ideal candidate writes their own SQL, is comfortable taking a vague business question to a clear, data-backed answer, and can explain findings to operators and executives alike. You will work closely with Marketing and Operations, back up FP&A on reporting, and help lay the groundwork for forecasting and AI-driven insights.