Senior Digital Campaign Manager - Key Accounts

Title: Digital Campaign Manager - Key Accounts Location: Charlotte, NC

Digital Campaign Manager, Key Accounts – Townsquare Ignite

*This is a remote position that requires you to work closely and collaboratively with a team.*

About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

Our Competitive Advantage:

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
• Proprietary Advertising Technology: Our proprietary, all-in-one 360* advertising platform centralizes reporting, operations, and creative in a single streamlined system.
• Impactful Integration: Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory.
• Massive Reach: We have access to over 250 billion impressions per day.
• Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

The Digital Campaign Manager, Key Accounts Opportunity:

The Key Account Manager (KAM) serves as the primary point of contact for Townsquare Ignite’s most valuable accounts. KAMs focus on fewer accounts with significantly larger billing, delivering a high-touch, white-glove client experience.

This role is highly client-facing — you will join client calls, present performance reports, and serve as a trusted advisor to drive strategy, optimizations, and opportunities for expansion. The ideal candidate is consultative, detail-oriented, and confident explaining digital marketing performance in a way that inspires client trust and long-term partnership.

Success in this role is measured by client satisfaction, account retention, upsell growth, and reduced campaign cancellations.

Responsibilities:

Strategy & Client Partnership:

• Serve as the primary strategic partner for high-value accounts, fostering long-term relationships.
• Confidently join and lead client calls to present campaign results, performance insights, and recommendations.
• Advise clients on opportunities for campaign optimizations, cross-channel expansion, and increased ROI.
• Partner with sales leaders to identify growth opportunities within key accounts.

Campaign Pre-Launch:

• Ensure campaign proposals align with client objectives and business goals.
• Oversee targeting and strategy, tailoring solutions to fit the unique needs of key accounts.
• Guide clients through setup requirements (creative, pixels, KPIs), ensuring campaigns are fully prepared for launch.
• Collaborate with internal teams such as Buying and Creative to ensure an efficient and effective campaign launch.

Campaign Post-Launch:

• Act as the ongoing client-facing liaison for campaign performance, optimizations, revisions, and renewals.
• Translate analytics and performance data into clear, actionable insights for clients.
• Provide proactive recommendations for adjustments and upsells to maximize client outcomes.
• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.

Qualifications:

• Client-Facing Expertise: Demonstrated ability to confidently lead client calls, explain performance data, and make strategic recommendations.
• Strategic Thinker: Comfortable advising executives and decision-makers on growth opportunities.
• Strong communication skills, both verbal and written; able to simplify complex digital metrics for clients.
• 5+ years of digital advertising experience with programmatic, SEM, social, or multi-channel campaigns.
• Strong attention to detail; able to manage multiple high-value accounts simultaneously.
• BA/BS degree (preferred).

Benefits:

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary

Why you’ll love working at Townsquare Ignite:

We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights!

TOWNSQUARE MEDIA BROADCASTING, LLC IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.  Townsquare also maintains a drug and alcohol-free workplace. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

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