19d 18h ago
CRM Specialist
toogeza·Recruitment
📡Remote In-Country
|Ukraineab_tetingdata
CRM Specialist
toogeza | Recruitment
2 weeks agoRemote In-Country
Full Time
Ukraine
Position:
CRM
Company:
toogeza
Location:
Europe
Employment type:
Full time
Short Summary:
We are toogeza, a Ukrainian recruiting company focused on hiring talents for tech startups worldwide. We are looking for an experienced CRM to join one of toogeza’s clients.
Responsibilities:
- Develop and continuously improve CRM, retention, and reactivation strategies across the player lifecycle.
- Identify CRM growth opportunities based on player behaviour, data, and business priorities.
- Build and optimise automated customer journeys, including onboarding, activation, retention, reactivation, cross-sell, and upsell flows.
- Segment the player base by behaviour, lifecycle stage, value, activity, product preferences, and VIP status.
- Plan and manage CRM campaigns across Email, SMS, Push, On-site, and In-app channels.
- Develop and test promotional, bonus, cashback, tournament, and gamification mechanics.
- Create and maintain the CRM campaign calendar in line with product, marketing, and commercial priorities.
- Analyse campaign and player performance using CRM and business metrics.
- Run structured experiments and A/B tests, evaluate results, and scale successful initiatives.
- Improve personalisation and communication relevance across player segments.
- Work closely with Product, Marketing, VIP, Analytics, and other internal stakeholders.
- Contribute to the development of CRM processes, reporting standards, and working practices.
- Present recommendations and support CRM decisions with data and clear business reasoning.
Requirement:
- 3-5+ years of experience in CRM, Retention, or Lifecycle Marketing.
- Relevant experience in iGaming, online casino, sportsbook, or betting.
- Strong understanding of player lifecycle, retention, reactivation, and CRM performance metrics.
- Hands-on experience building automated communication journeys.
- Strong knowledge of player segmentation and personalisation.
- Experience working with CRM platforms such as Smartico, Optimove, Emarsys, Braze, Fast Track, Customer.io, or similar.
- Experience with bonus, promotional, or gamification mechanics.
- Ability to analyse campaign performance and translate data into practical decisions.
- Experience running A/B tests and CRM experiments.
- Ability to work independently, prioritise initiatives, and take ownership of results.
- English at Upper-Intermediate level or higher.
Benefits:
- 21 days of paid annual leave; 3 additional Day Offs per year; 25 paid sick leave days; Public holidays as days off.
- Sports compensation program; Annual healthcare budget; Gifts for important life events; Coworking compensation for team members based in Ukraine; Maternity and paternity leave support; Business trips and team gatherings at our Cyprus office.
- Annual budget for professional development, certifications, books, and language courses; Internal mobility and promotion programs; A Personal Development Plan to help you grow your skills and competencies.
CRM
Company:
toogeza
Location:
Europe
Employment type:
Full time
Short Summary:
We are toogeza, a Ukrainian recruiting company focused on hiring talents for tech startups worldwide. We are looking for an experienced CRM to join one of toogeza’s clients.
Responsibilities:
- Develop and continuously improve CRM, retention, and reactivation strategies across the player lifecycle.
- Identify CRM growth opportunities based on player behaviour, data, and business priorities.
- Build and optimise automated customer journeys, including onboarding, activation, retention, reactivation, cross-sell, and upsell flows.
- Segment the player base by behaviour, lifecycle stage, value, activity, product preferences, and VIP status.
- Plan and manage CRM campaigns across Email, SMS, Push, On-site, and In-app channels.
- Develop and test promotional, bonus, cashback, tournament, and gamification mechanics.
- Create and maintain the CRM campaign calendar in line with product, marketing, and commercial priorities.
- Analyse campaign and player performance using CRM and business metrics.
- Run structured experiments and A/B tests, evaluate results, and scale successful initiatives.
- Improve personalisation and communication relevance across player segments.
- Work closely with Product, Marketing, VIP, Analytics, and other internal stakeholders.
- Contribute to the development of CRM processes, reporting standards, and working practices.
- Present recommendations and support CRM decisions with data and clear business reasoning.
Requirement:
- 3-5+ years of experience in CRM, Retention, or Lifecycle Marketing.
- Relevant experience in iGaming, online casino, sportsbook, or betting.
- Strong understanding of player lifecycle, retention, reactivation, and CRM performance metrics.
- Hands-on experience building automated communication journeys.
- Strong knowledge of player segmentation and personalisation.
- Experience working with CRM platforms such as Smartico, Optimove, Emarsys, Braze, Fast Track, Customer.io, or similar.
- Experience with bonus, promotional, or gamification mechanics.
- Ability to analyse campaign performance and translate data into practical decisions.
- Experience running A/B tests and CRM experiments.
- Ability to work independently, prioritise initiatives, and take ownership of results.
- English at Upper-Intermediate level or higher.
Benefits:
- 21 days of paid annual leave; 3 additional Day Offs per year; 25 paid sick leave days; Public holidays as days off.
- Sports compensation program; Annual healthcare budget; Gifts for important life events; Coworking compensation for team members based in Ukraine; Maternity and paternity leave support; Business trips and team gatherings at our Cyprus office.
- Annual budget for professional development, certifications, books, and language courses; Internal mobility and promotion programs; A Personal Development Plan to help you grow your skills and competencies.
Required Skills
ab_tetingdata
Required Languages
🇬🇧 English