Freelance Integrated Marketing Manager

About Toloka

At Toloka AI we create data that powers leading GenAI models and innovations. We work with frontier labs, big tech, renowned AI startups, enterprises and non-profit research organizations worldwide. We use a combination of Experts + Crowd + Tech Platform to teach AI models to reason and evaluate their efficacy and safety. We have experts in more than 50 different domains—from doctors and lawyers to physicists and engineers—and boast one of the most diverse global crowds, representing over 100 countries and speaking 40+ languages. We are a well-funded startup with an enviable portfolio of clients including Anthropic, Amazon, Microsoft, Poolside, Recraft, and Shopify.

Recently, we secured strategic investment led by Bezos Expeditions and Nebius Group with participation from Mikhail Parakhin, CTO of Shopify and board advisor to leading GenAI companies, who now serves as our Chairman of the Board. Our remote-first team is globally distributed around the world: USA, UK, the Netherlands, Serbia, and more.

About the Position

As a Freelance Integrated Marketing Manager, you will own the strategy and execution of integrated campaigns across Toloka’s priority audience driving demand across the offering portfolio.

You will determine how we surround that audience with the story across content, paid media, events, field marketing, lifecycle, social, partnerships, PR, and sales activation and turn attention into meaningful commercial outcomes. You will build campaign strategy, orchestrate teams and agencies, personally execute where needed, measure performance, and continuously optimize based on what is working.

You will initially focus on:

• Building demand and pipeline for Toloka’s enterprise and managed AI solutions
• Driving awareness, adoption, and growth for Toloka’s platform
• Establishing Toloka as a recognized category leader among AI researchers, engineers, enterprise AI teams, and the broader AI ecosystem

This is both a strategic and highly operational role.

What you’ll do

• Build integrated campaigns across Toloka’s priority audiences, solutions, launches, and market moments with clear messaging and business goals
• Drive enterprise pipeline through coordinated ABM, content, events, paid, executive engagement, and outbound
• Accelerate self-service growth by improving acquisition, activation, and repeat usage among AI engineers and technical teams
• Orchestrate launches and market moments to create sustained awareness, engagement, and demand
• Maximize channel performance across events, paid media, web, email, social, and other campaign channels
• Test, learn, and scale by continuously optimizing audiences, messaging, creative, offers, and conversion paths
• Measure business impact across account engagement, pipeline, product adoption, acquisition, and category awareness

What we're Looking For:

• 6+ years of B2B marketing experience owning integrated demand-generation programs
• Experience marketing technical products, ideally AI, ML, developer tools, data, cloud, or enterprise software
• Proven ability to drive pipeline across both enterprise sales-led and self-service/PLG motions
• Experience marketing to technical audiences across channels including paid, events, content, ABM, and lifecycle
• Strong analytical, program management, and optimization skills
• Strong creative judgment with the ability to move quickly in a fast-changing environment

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