Digital Marketing Manager

Title: Digital Marketing Manager Location: Missouri, USA, Minnesota, USA Digital Marketing Manager Salary: $110,000-$130,000 annuallyLocation: Remote | Midwest preferred, ideally with reasonable access to a major airportTravel: Approximately 2-3 times per yearExperience: 5+ years of digital marketing experience Role Summary We are seeking an experienced Digital Marketing Manager to assess our current digital marketing landscape and build a more cohesive, streamlined digital strategy across search, local digital presence, website content, social media, and paid media. This is an opportunity for a builder - someone who can evaluate what exists today, identify opportunities and gaps, and turn fragmented digital efforts into a clear, prioritized roadmap. The Digital Marketing Manager will own both strategy and execution, improving how key audiences find, engage with, and act with the company online. This role will work closely with Marketing, Communications, Talent Acquisition, Legal, and state teams to ensure digital initiatives are effective, scalable, compliant, and aligned with broader organizational goals. What You'll Do Digital Strategy & Governance Assess the current digital marketing landscape and develop a prioritized roadmap for improvement. Own and coordinate digital marketing efforts across Community Services Marketing, Enterprise Marketing, state teams, and external partners. Establish scalable processes, governance, and measurement practices across digital channels. Partner closely with Legal and other stakeholders to ensure digital and social initiatives meet brand, compliance, accessibility, privacy, and reputation standards. Manage digital vendors, agencies, and platforms as needed. Search & Local Digital Presence Lead an integrated search strategy across SEO, paid search/PPC, local search, and emerging AI search optimization (AIO). Own the Company's local digital presence across Google Business Profiles, location pages, directories, maps, and other relevant platforms. Establish standards for listing accuracy, local content, reviews, and optimization across a multi-location organization. Manage and optimize paid campaigns across search, display, and paid social in partnership with vendors. Use performance data to continuously improve visibility, traffic quality, engagement, and lead generation. Social Media & Digital Content Evaluate the Company's current social media presence and develop a more cohesive, scalable social strategy. Own channel strategy, target audiences, content pillars, editorial calendars, governance, templates, paid/organic integration, and measurement. Partner across Marketing, Communications, Talent Acquisition, and state teams to develop digital content across social media, web, articles, video, success stories, and educational content. Establish social listening practices to identify audience needs, emerging issues, sentiment, content opportunities, and potential reputation risks. Digital Experience & Performance Optimize website content, navigation, landing pages, calls-to-action, forms, and user journeys based on audience needs and conversion goals. Partner with CRM and marketing automation teams to strengthen lead capture, segmentation, nurturing, and conversion. Monitor and report on digital performance, connecting channel activity to leads and business outcomes. Lead A/B testing and continuous optimization across campaigns and digital experiences. What We're Looking For The ideal candidate is a strong digital marketer who can combine strategy, execution, communication, and influence. This person should be comfortable stepping into an evolving environment, identifying what needs to change, and taking ownership of building the path forward. You will thrive in this role if you are: An excellent writer and communicator who can translate strategy into clear, compelling ideas. A self-starter who takes initiative and ownership without requiring significant direction. Flexible, resourceful, and able to think on your feet. Highly detail-oriented and organized, while still seeing the larger strategic picture. A builder who enjoys creating and improving strategies, processes, governance, and measurement rather than simply maintaining existing programs. Able to develop an idea, explain why it will work, and clearly articulate how it should be implemented. A persuasive collaborator who can gain buy-in across operations, leadership, Legal, Marketing, and other stakeholders with different priorities and working styles. Data-driven and comfortable using insights to make decisions, optimize performance, and demonstrate business impact. Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field. 5+ years of experience in digital marketing, digital strategy, performance marketing, or a related discipline. Hands-on experience with SEO, paid search/PPC, local search, social media, and website optimization. Experience developing and executing organic and paid social media strategies, including content planning, governance, and measurement. Experience managing Google Business Profiles or local business listings at scale, ideally within a multi-location organization. Strong understanding of digital analytics, attribution, funnel performance, conversion optimization, and CRM/marketing automation. Experience with WordPress or a comparable CMS, Google Analytics, and HubSpot. Familiarity with emerging AI search/AIO practices preferred. Experience working within a complex, multi-location, or decentralized organization strongly preferred. Experience in healthcare, human services, or another regulated environment preferred. Demonstrated ability to align cross-functional stakeholders and confidently present recommendations and strategies across organizational levels. Come join our exceptional team of committed and caring professionals. Apply today!