Paid Search Manager (Google Ads)

Join a team that puts people at the center of everything. At TLNT, we believe that recruitment is more than just filling roles — it's about connecting humans with humans. We're a people-first organization partnering with top U.S. companies to help them grow by attracting exceptional talent, and we know that the right content can open the right doors.

This is an excellent opportunity to grow your career with a leading US-based company — fully remote from anywhere in Latin America.

You’ll join a fast-growing performance marketing agency that works with established home-services businesses across the U.S. The agency has scaled quickly. Its accounts are getting bigger and more complex, so strong, long-term client partnerships are now central to its next stage of growth.

As Paid Search Manager, you own the Google Ads performance of 8–12 client accounts — real budgets, inside a mature system that values data and judgment. You report directly to the CEO, work alongside Account Managers, creatives, and the funnel strategy team, and have a clear path to Senior Paid Media Manager.

Key Goals

• Cost per qualified lead on non-branded Google Ads meets or beats the comparable Local Services Ads CPQL, capped at $150, in 80%+ of accounts.
• Budget discipline: spend at or below 103% of approved budget in 90%+ of client-months (with overspend-driven pauses in 5% or fewer), and at least 90% of budget deployed in 80%+ of client-months.
• Quality Score of 7+ (impression-weighted) on non-branded keywords, plus offline conversions and live Customer Match lists — each in 80%+ of accounts.
• Every client gets a yearly budget recommendation and lead-volume projection — and 80%+ approve both in writing.

What You'll Do

• Campaign strategy and execution. Plan, launch, and optimize Google Ads campaigns, mainly Search, with daily optimization across your accounts — operating inside predefined guardrails while spotting and recommending growth opportunities.
• Budgets. Pace every account against its approved budget, document client-approved changes, and treat client money with discipline — no wasted spend.
• Analysis and reporting. Work in Google Ads, GA4, Google Sheets, and dashboards, with CallRail as the source of truth for qualified leads and HubSpot for lead quality. Explain why performance changed, not just what changed.
• Client communication. Join client calls or emails when needed and translate performance into plain-language recommendations.
• Process and quality. Keep campaign structure, naming, tracking and UTMs clean; maintain offline conversions and Customer Match lists; and contribute to SOPs and playbooks.

What You Bring

• Typically 6+ years managing Google Ads for B2C lead generation, or equivalent experience.
• Experience managing $200K+ in monthly ad spend across multiple client accounts at once.
• Expert-level Google Search campaigns, strong GA4 and Google Sheets, and a track record optimizing for CPL efficiency and lead quality.
• Advanced or fluent English (C1+) and experience working with U.S. clients.
• You enjoy owning numbers — and you protect lead quality instead of chasing vanity metrics.
• You break down ambiguous performance problems, form a view, and test it with data instead of guessing, and you respect budgets and guardrails.
• You surface issues early and solve problems the moment they appear, work without step-by-step instructions, own and learn from your mistakes, and keep teaching yourself new channels and tools.

Nice to Have

• CallRail or other call-tracking platforms, and HubSpot as a CRM or lead quality source.
• Experience contributing to SOPs or scalable paid media systems.
• Familiarity with home services or local lead generation.

Salary & Perks

• Competitive Pay: We hire top talent and compensate accordingly.
• An annual raise of 5%–10% based on performance.
• Full-time, long-term independent contractor engagement — immediately available.
• 100% remote from LATAM, Monday to Friday, during U.S. Central business hours.
• Unlimited PTO (two-week minimum encouraged) and professional development support.

We'd love to hear your story. The next step is a short application where you can share more about your background and upload your resume in English. Take your time — we read every response carefully.