Director, Client Partner - Local Media Strategy Required

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Director, Client Partner, you will own strategic, executive‑level client relationships for a defined set of accounts, build integrated multi‑channel plans tied to client objectives, and lead client touchpoints that turn insight into decisions. You’ll interrogate briefs, bring competitive and scenario thinking, and orchestrate cross‑functional trade‑offs so plans are measurable and actionable. You’ll convert complex platform, competitive, and Bliss Point App insights into clear narratives (“what, so what, now what”), champion product‑ and measurement‑led ways of working, and raise operating standards so teams deliver predictable, high‑quality outcomes. You’ll develop leaders, reduce risk through formal reviews and playbooks, and partner with centralized Ops/Finance on delivery quality and financial discipline - while you stay focused on client success and growth.

Key Responsibilities

Client‑Centric

• Own end‑to‑end integrated, multi‑channel planning for assigned accounts and present at client touchpoints; align annual/quarterly/campaign plans to business objectives with clear trade‑offs, channel roles, pacing, and investment recommendations, pulling in Strategic Planning for ambiguous briefs, multi‑market/brand needs, long‑lead channels, or transformational questions.

• Build trusted relationships with director/VP‑level stakeholders; expand the stakeholder map; proactively surface and neutralize risks and political headwinds.

• Connect investment and testing recommendations to measurable outcomes; lead forecasting and scenario modeling (e.g., CAC, ROAS, revenue, reach, lift) to identify waste to reduce and scale opportunities to fund, including testing agendas across creative, audiences, placements, and landing pages.

• Drive performance, optimization, and transparency; lead client touchpoints that convert insights into clear decisions and next steps.

• Lead or co‑lead new‑business pursuits with BD; shape solutioning, scoping, and narratives that highlight integrated, cross‑channel value.

Product‑Led

• Build and demonstrate deep working knowledge of the Bliss Point App Suite; be an early adopter who connects features, data structures, and limitations to client priorities and decisions.

• Construct action‑driving narratives using App outputs (“what, so what, now what”); set standards for instrumentation and hygiene; ensure robust QA and issue triage.

• Channel structured feedback to Product; champion measurable adoption and high‑quality usage across your teams; link use cases to retention, cross‑sell, and performance.

Data & Measurement‑Driven

• Define simple success measures by objective (awareness, consideration, conversion) and partner with Analytics/Econometrics to design the measurement approach (e.g., MMM, incrementality), including when and how results will be read and what trade‑offs and guardrails apply.

• Synthesize multi‑source, multi‑channel data into clear stories and investment cases with expected impact and confidence ranges; present options and recommendations clients can act on.

• Anticipate and resolve data and QA issues; lead critical escalations; monitor outcomes, run after‑action reviews, and update assumptions and recommendations for the next client touchpoint.

The Tinuiti Way

• Apply practical and strategic knowledge of at least two marketing channels; explain how channels are measured and leveraged within the holistic mix; integrate product, measurement, and channel expertise into a single, accessible client narrative.

• Use inventory and economic model knowledge (by channel) to inform pacing, elasticity, and trade‑offs; educate clients to increase literacy and buy‑in.

• Ensure briefs, plans, and reviews consistently reflect Tinuiti standards (integrated strategy, measurement, and product thinking).

Owner Mindset

• Lead through ambiguity with a human‑centered approach; create clarity, safety, and pace for teams and clients; run after‑action reviews to codify learning.

• Proactively identify well‑framed cross‑sell/growth opportunities; partner with BD and practice leads; serve as pursuit lead for strategic wins.

• Build strong internal coalitions (Product, Analytics, Channels, Ops/Finance) to unlock outcomes; own the results for your clients while holding partners accountable for operational excellence.

People Leader

• Promote a culture of accountability and performance; set clear goals and expectations; provide timely feedback and coaching.

• Develop emerging leaders; build a strong bench and succession readiness; maintain engagement and alignment through change.

• Encourage and support a product‑led, measurement‑driven mindset across the team; ensure stewardship and adoption in the day‑to‑day.

Ways of working and values

• Greatness attracts Greatness: Raise the craft bar, seek feedback, embrace technology/AI.

• Clients grow, we grow: Anchor plans and decisions in outcomes, with innovation, precision, and proof.

• Culture of ownership: Act with speed, reduce waste, and own results end‑to‑end.

Professional & Technical Qualifications

• 10+ years in client leadership within performance marketing (enterprise/upper‑mid), with repeated success driving growth and efficiency.

• 4+ years people leadership (managing ICs and managers): hiring, coaching, performance management, and succession planning.

• Executive relationship leadership and expectation setting; adept at complex alignment and change leadership.

• Cross‑channel literacy (Search, Social, Display/TV & Audio, Commerce/Retail Media, Lifecycle/CRM, Creative) with strong measurement acumen (forecasting, KPI trees, MMM/incrementality literacy).

• Bliss Point fluency (or similar): translate MMM / Incrementality / Forecasting / Brand / Creative insights into investment and testing decisions; partner effectively with Product/Analytics.

• Financial fluency via partnership: can read/interpret margin/utilization, pricing constructs, staffing/capacity signals, and forecasts; holds Ops/Finance accountable for excellence (without executing those mechanics).

• Education/certifications: BA/BS required; advanced degree preferred or equivalent

• Local lead generation experience, managing synergy between national and local campaigns across complex business models (ex. Franchise-based models, brick & mortar)

• Strong business acumen & analytical skills with a focus on complex purchase/lead funnels & attribution 

• Experience utilizing measurement frameworks & technology (such as MMM, incrementality, lift studies, etc) to develop and drive a cohesive narrative around performance & future forward opportunities & optimizations

• Breadth of planning experience across full funnel & omnichannel plans (key channels include linear TV/radio, streaming, paid search, paid social, SEO).

• Leadership experience working with complex business units and stakeholder models - proven success in driving ideal partnership frameworks & processes, leans into AI/automation to increase efficiency in productivity and collaboration, has lead multi-functional teams internally & externally 

• Comfortable utilizing media planning research & data to inform broader strategic recommendations & insights (competitive, audience, media planning tools)

KPIs

• Client growth and efficiency: retention/satisfaction; efficiency and revenue growth; validated reallocations informed by Bliss Point.

• Growth: cross‑sell/upsell pipeline and conversion; strategic pursuits influenced/won.

• Product & measurement adoption: App Suite usage/quality tied to decisions and outcomes; adherence to measurement standards and decision rituals.

• Forecast & risk: forecast quality (plan vs. actual within agreed tolerance); early risk identification and mitigations implemented.

• Data/ops quality: strong QA governance; time‑to‑resolution on critical issues; prevention of recurrence (via partnerships with Ops/Product/Analytics).

• People outcomes: engagement/retention of key roles; capability growth; manager bench strength; succession readiness.

• Integrated impact: measurable lift from cross‑channel plans (Tinuiti Way).

The hiring salary range for this role is $110,000 - $140,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

#LI-LK1

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.