Associate Director, Strategy (Demand Gen) (Performance Marketing) (Canada)

Title: Associate Director, Strategy (Demand Gen) (Performance Marketing) (Canada) Location: Canada (Remote)

Associate Director, Strategy (Demand Gen)(Performance Marketing) (Canada)

Job Details

As a company that values inclusion and diversity, Thrive seeks individuals of all backgrounds and experiences to apply for this position. We encourage anybody who is interested in this position to please apply!

About Thrive

Thrive is a leading full-funnel digital marketing agency supporting growth for some of North America’s most ambitious companies. We evolve our services through disciplined learning, continuous improvement, and close partnership with our clients - regularly assessing what works, what doesn’t, and where to raise the bar.

Our mission is to help companies grow sustainably. To do that, we’ve built deep expertise across performance marketing, brand marketing, digital design, and data and measurement, managing more than $5 billion USD in advertising spend over the past decade. Our work spans startups, scale-ups, and enterprise organizations, including Alo, Zoom, Slack, Uber, Asana, Masterclass, Snapchat, Change.org, and lululemon.

Our culture values curiosity, accountability, and thoughtful problem-solving. We challenge our teams to grow and take ownership of their work while respecting boundaries and long-term sustainability. Thrive is a place where experimentation is encouraged, learning is continuous, and people are supported to do high-quality work they’re proud of - together.

The Opportunity

This is a build-and-grow moment. We're expanding our performance practice around demand generation, and the work comes with a portfolio most marketers only get to admire from the outside — think category-defining B2B software and technology brands, the kind of companies whose products you already use and whose growth story is still being written. You won't just be running campaigns for them; you'll be the strategic partner helping them figure out how demand generation compounds into pipeline, market share, and durable growth. That means owning the questions that actually move a business: how do we reach the right buyers earlier, turn intent into qualified pipeline, and build a lead engine that scales as they do? The tactical craft matters — funnel design, lead quality, CPL and lead-to-opportunity performance — but here it's in service of something bigger: shaping how some of the most ambitious brands in tech grow. If your best work has been measured in ROAS, purchases, or app installs, this likely isn't your fit. But if you think about demand gen as a growth strategy, not just a channel, let's chat.

The Role

Joining the Performance department as Associate Director, Strategy, you’ll deliver strategic leadership to performance teams, leveraging industry trends to evolve Thrive’s services and client marketing strategies. You’ll partner closely with leadership to align team goals with company growth, while managing key relationships and ensuring the long-term success of high-complexity, projects and prospects.

Your focus will of responsibilities will be:

• Domain: Recognized as a leader in performance marketing both within Thrive and in the industry, you make expert contributions to the Performance department, ensuring long-term project success and enhancing the skills of those involved.
• Client: Championing client success at Thrive as a leader across large, multi-faceted accounts. Identifying solutions or refining processes across projects and teams to improve client partnerships and client retention.
• People: Manage a team of senior performance marketers and act as an advocate at scale. Helping others elevate their performance marketing skills or add new skills to their toolkit for project growth and performance. You lead a results-driven culture that in turn leads to consistent and measurable growth.
• Company: Support senior leadership in the Performance department and collaborate with other supporting function leaders to develop, set and execute the roadmap for Thrive's short to long-term performance marketing product and services plans.

We’re committed to delivering an exceptional onboarding experience that will create a strong foundation for your launch in this role:

• In your first 30 days you’ll become familiar with Thrive’s tools, processes, and expectations for high-complexity accounts, while building relationships across Performance leadership, strategists, and key cross-functional partners.
• In your first 60 days you’ll begin actively contributing strategic input across high-complexity accounts, supporting key client moments alongside account leaders, and identifying early opportunities to strengthen delivery consistency, team workflow, or performance standards.
• In your first 90 days you’ll step into leading high-impact client moments for high-complexity accounts, demonstrate measurable impact through improved team execution and client outcomes.

Qualifications

• You’ve led and owned large-scale, multi-channel, full-funnel demand generation performance marketing programs with monthly media spend exceeding $1M USD, driving sustained performance across platforms  (e.g., Meta, Search, YouTube, Programmatic, TikTok).
• You’ve led and developed multi-level teams of 15+, including managing managers, setting performance standards, and scaling team impact through others.
• You’ve designed and evolved performance reporting and dashboards (using tools like Looker, Google Sheets, Excel, Tableau…) that enable clear decision-making, executive communication, and accountability against business KPIs.
• You’ve led initiatives and process improvements adopted at the department or company level, raising performance standards and operational consistency.
• You’ve owned performance strategy across diverse business models, leading forecasting, pacing, and measurement while confidently advising senior and C-suite executive stakeholders.
• You’ve led complex client relationships with multiple senior executive stakeholders, navigating high-stakes situations and driving buy-in through clear, confident communication and strategic recommendations.

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Equal Opportunity Employer

Thrive is an equal opportunity employer committed to building a diverse, inclusive, and respectful workplace. We have zero tolerance for bullying, discrimination, or harassment of any kind, and we strive to create an environment where everyone feels safe, supported, and valued.

This commitment applies to all aspects of employment, including recruitment, hiring, performance management, training, compensation, and advancement. Accommodations are available upon request for candidates participating in any stage of the selection process.

Competitive Total Compensation Package

At Thrive, we offer a competitive total compensation package that reflects role scope, experience, and impact. This includes a comprehensive benefits program with remote-first, flexible work, paid vacation and wellbeing time, career development support, internal career coaches, and robust health, dental, and paramedical coverage, and so much more!

The Use of Artificial Intelligence

Every application, interview, and candidate interaction at Thrive is reviewed and managed by a human. Where AI tools are used to support parts of the hiring process, candidates are informed and asked to provide consent.

Hiring Eligibility by Location

While Thrive operates as a remote-first organization and hires globally, work authorization requirements vary by role and location. Candidates must be legally authorized to work in the country where the role is based. For roles based in Canada, candidates must already be eligible to work in Canada. Thrive does not provide visa sponsorship.

Beware of Hiring Scams

Thrive is a remote-first company with team members working across multiple regions. We recognize and respect the Indigenous histories of the lands where our team lives and works.