Director, Measurement

THE·TEAM operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. NEXT GEN·TEAM connects brands with the next generation of consumers. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale. NEXT GEN·TEAM’s integrated approach allows clients to understand and engage with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies.
Headquartered in Los Angeles, THE·TEAM's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit the.team.

The Role:

We are looking for an experienced Director, Measurement to lead measurement strategy, measurement design, performance analysis, experimentation, forecasting, and decision support for a global technology client. This role will establish the measurement architecture, methodologies, data requirements, governance standards, and insight frameworks needed to evaluate program effectiveness consistently across channels, markets, and reporting periods. The ideal candidate brings deep expertise in marketing measurement and marketing science, paired with strong marketing channel acumen. They can define the business questions measurement needs to answer, select rigorous approaches to answer them, and synthesize data from multiple sources to explain what is happening, why it is happening, what it means for the business, and what is likely to happen next. They are equally comfortable setting a measurement and learning agenda, identifying meaningful performance trends and drivers, and translating complex analysis into clear, actionable recommendations for clients and internal teams. 

Key Responsibilities:

Measurement Strategy & Planning

• Define the business questions measurement needs to answer and translate client business and program objectives into clear measurement objectives, KPI hierarchies, success criteria, benchmarks, and a prioritized learning agenda 

• Develop end-to-end measurement plans that define methodologies, data requirements, analytical approaches, reporting cadence, and learning priorities across channels, markets, and programs 

Measurement Design & Data Readiness

• Define data requirements, sources, taxonomies, tracking needs, and reporting specifications required to execute measurement plans effectively 

• Establish common definitions, analytical standards, and measurement governance so performance can be consistently measured and compared across markets, channels, teams, and reporting periods 

• Partner with analysts and technical teams to improve data quality, organization, accessibility, integrations, and scalability while reducing reliance on manually compiled reporting 

Analysis, Experimentation & Advanced Measurement

• Analyze program, channel, audience, funnel, and market performance to identify meaningful trends, drivers, anomalies, risks, and opportunities 

• Synthesize historical and current performance into a clear point of view on what has happened, what is driving results, and where deeper analysis or action is needed 

Insights, Forecasting & Optimization

• Develop forward-looking projections and scenario forecasts using historical performance, current trajectory, and clear assumptions to help teams anticipate program outcomes 

• Translate measurement findings into practical optimization recommendations, investment considerations, and priorities for what teams should change, test, or investigate next 

Reporting & Measurement Governance

• Establish reporting architecture and cadence that turn measurement outputs into clear, decision-ready narratives for senior client and internal stakeholders 

• Drive adoption of measurement standards, methodologies, tools, and best practices to strengthen consistency, rigor, and responsible interpretation of data across teams 

Client & Team Leadership

• Translate complex quantitative findings into concise, actionable narratives, presentations, reporting tools, and recommendations for senior client and internal stakeholders 

• Serve as a trusted measurement and analytics partner, bringing both analytical rigor and marketing expertise to client conversations and performance reviews 

• Lead and coach analysts and cross-functional teams, setting clear standards for analytical quality, storytelling, and responsible interpretation of data 

• Partner across Client Services, Media, Recruitment, Program, Geo, and other functional teams to ensure measurement answers the business questions that matter most 

• Advance NEXT GEN·TEAM's measurement and analytics capabilities, tools, methodologies, and best practices 

Financials & Growth

• Manage measurement scopes, budgets, staffing, and work plans to ensure high-quality delivery and efficient use of resources 

• Support proposals, client pitches, and organic growth opportunities by shaping credible measurement approaches and value stories 

Team Leadership & Culture

• Positively contribute to agency culture by creating an environment that is healthy, productive, collaborative, and transparent 

• Lead, mentor, and develop team members, providing clear direction, coaching, and opportunities for professional growth 

• Perform other duties, as assigned 

Qualified candidates are:

• Bachelor's degree or equivalent practical experience

• 8+ years of relevant experience in marketing measurement, marketing science, performance analytics, or a closely related field including experience leading measurement strategy for complex marketing programs 

• Demonstrated experience developing end-to-end measurement strategies and plans, including KPI frameworks, learning agendas, methodologies, data requirements, analytical approaches, and reporting architecture across complex programs or organizations

• Strong command of marketing, channel, funnel, and performance analytics, with the ability to select appropriate measurement methods, diagnose performance drivers, and connect quantitative findings to business implications

• Proven ability to synthesize disparate data sources and measurement outputs into clear, actionable, and defensible narratives, recommendations, and optimization priorities 

• Experience with experimentation and advanced measurement approaches such as incrementality, lift studies, attribution, marketing mix modeling, or comparable causal measurement methods, as well as forward-looking forecasts or scenarios to support business decision-making

• Advanced analytical and problem-solving skills with strong attention to methodology, experimental design, data quality, measurement limitations, and responsible interpretation of results

• Proven ability to build rapport with and present confidently to senior stakeholders, both internally and externally

• Experience leading and coaching analysts or cross-functional teams

• Advanced proficiency in PowerPoint, Word, and Excel; experience with visualization, business intelligence, research, or analytics platforms such as Tableau, Power BI, Looker, or comparable tools

• Working knowledge of SQL, data models, system integrations, automation, or related analytical workflows is preferred

• Familiarity with AI-enabled tools and platforms and their responsible use in analytical workflows, synthesis, and decision support 

• Exceptional written, verbal, and interpersonal communication skills 

• Experience supporting Amazon or another large, matrixed, data-driven enterprise is strongly preferred 

• Strong intellectual curiosity, accountability, and a team-first approach with the ability to thrive in a fast-moving environment 

Base salary range: $110,000 – $120,000, plus bonus potential if applicable for role.

This is a hybrid 3x/week from our Boston, MA office.

Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role

What We Offer:

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement Plan: 401k plan including contribution matching.
• Healthcare: Medical, dental, vision, FSA/HSA, life and disability coverage options.
• Ancillary: Critical illness, identity protection, pet insurance, 529 plans and more
• Commuter Benefits: Access support for travel and commuting needs, where available
• Annual Discretionary Bonus: Employees are eligible for an annual discretionary bonus.

THE·TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.