Graphic Designer & Digital Marketing Specialist

ZAR 25,000 per month | Full-Time | Office-Based, Gqeberha

Company Overview

Our client operates eight hospitality venues across London. The portfolio includes cocktail bars, pubs, restaurants, late-night venues and event-led spaces, each with its own customer profile, operating model and brand identity.

The Opportunity

We are looking for a senior, design-led digital marketing professional who can combine strong creative design skills with practical digital marketing and web expertise.

The successful candidate will be responsible for producing accurate, brand-consistent artwork, creating engaging social media content, maintaining and updating WordPress websites, preparing email campaigns and supporting the ongoing digital marketing activity across our client's eight venues.

Strong WordPress and web design experience is a key requirement of this role. The successful candidate must be comfortable working with current versions of WordPress and making website updates independently.

Required Experience & Skills

• Professional graphic design experience supported by a strong portfolio.

• Strong WordPress experience, including experience working with current versions of WordPress.

• Practical web design experience and the ability to independently update and maintain websites.

• Experience with GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization).

• Confident use of Adobe Creative Cloud, including relevant applications such as Photoshop, Illustrator, InDesign, Lightroom or Premiere Pro.

• Strong working knowledge of Canva and social-platform asset requirements.

• Experience editing photography, reels, stories and short-form video.

• Experience managing business social media accounts and content schedules.

• Experience with Metricool is preferred.

• Experience with Mailchimp is desirable.

• Strong written English and excellent attention to detail.

• Ability to work across multiple brands without making them look identical.

• Strong understanding of digital marketing, website content and social media.

• Excellent organisation and time-management skills.

• Ability to manage multiple projects and deadlines independently.

Main Responsibilities

Graphic Design & Creative

• Design menus, posters, flyers, social graphics, event artwork, advertisements, digital screens and other print and digital marketing materials.

• Apply the correct brand bible, logo, typography, colour palette and design approach for each of our client's eight venues.

• Produce professional, consistent and accurate creative assets across multiple venue brands.

• Edit and enhance venue-supplied photography for use across digital and print channels.

• Edit photographs, reels, stories and short-form video into engaging social content.

• Maintain organised source files and ensure all final artwork is correctly formatted and ready for publication or print.

• Manage multiple design briefs and deadlines simultaneously.

Social Media & Content

• Manage approved content schedules for Instagram, Facebook, TikTok and other relevant channels using Metricool.

• Turn venue-supplied photographs, videos and information into engaging posts, reels and stories.

• Issue clear shot lists and content briefs to London venue teams and follow up on missing or unsuitable content.

• Write or refine captions and promotional copy using approved campaign information.

• Ensure all published content is accurate, on-brand and aligned with the wider marketing calendar.

• Identify opportunities to improve engagement and content performance across the venue portfolio.

WordPress & Web Design

• Maintain and update the WordPress websites for the client's eight venues.

• Add and update menus, events, opening hours, offers, images and venue information.

• Ensure websites remain accurate, up to date and visually consistent with each venue's brand.

• Make routine content and layout changes within WordPress.

• Identify website issues and work proactively to resolve or escalate them where necessary.

• Ensure web content provides a strong user experience across desktop and mobile devices.

• Apply good web design and content principles when creating or updating website pages.

GEO / AEO

• Apply Generative Engine Optimization (GEO) and/or Answer Engine Optimization (AEO) principles to website and digital content.

• Structure content so that it is clear, useful and discoverable by modern search engines and AI-powered answer platforms.

• Optimise venue and event content to improve visibility within traditional search and emerging AI-driven search experiences.

• Identify opportunities to improve the way venue information, events, services and frequently asked questions are presented online.

• Keep up to date with developments in search, AI-generated answers and changes in how users discover businesses online.

Email Marketing

• Build and format approved email newsletters in Mailchimp.

• Ensure email campaigns are correctly formatted, proofread and aligned with the relevant venue brand.

• Support the development of promotional email campaigns and event communications.

• Track campaign performance and identify opportunities for improvement.

Marketing Administration & Reporting

• Maintain an organised digital asset library with clear file names, current versions and print-ready exports.

• Manage content deadlines and ensure campaigns are delivered according to the group marketing calendar.

• Track reach, engagement, clicks, website activity and booking-related results.

• Provide regular performance reporting across social media, website and email activity.

• Maintain accurate records of published content, campaigns and marketing activity.
  

This is a senior opportunity for a talented designer and digital marketer who wants to take ownership of creative and digital marketing activity across an established portfolio of London hospitality venues.