Paid Social Media Manager

Title: Paid Social Media Manager Location: New York, United States

The Paid Social Media Manager is responsible for the strategic planning, optimisation, and execution of our paid social media campaigns across multiple platforms. This position reports to the Head of Platform Partnerships and will work closely with various internal and external stakeholders to deliver high-performing campaigns. This position is focused on leveraging paid social strategies to enhance our B2B presence and distribute partnership content to designated audiences.

Objective/Purpose of the Role

The primary objective of the Paid Social Media Manager is to deliver strategic paid social campaigns that achieve projected KPIs for client-integrated campaigns within our NA region. This role involves developing and managing campaigns, analysing performance data and providing actionable insights. The Paid Social Media Manager will be leading campaigns across multiple social platforms to drive lead generation, brand awareness and engagement.
Responsibilities of the Role:

Campaign management

• Develop, plan, set-up, and optimise paid social media campaigns across key platforms, including Meta, LinkedIn, X, and others such as YouTube and Reddit
• Monitor and adjust targeting, bids, ad creatives, and landing pages to maximise ROI.
• Conduct A/B testing on ad creatives and targeting options to improve performance.
• Work closely with the media strategy team to deliver paid social campaigns that will meet preset client/agency objectives and engage target audiences to achieve KPIs

Performance Analytics and Insights Define campaign KPIs and benchmarks for paid social media campaigns with allotted budget. Translate complex campaign performance data into clear, actionable insights for stakeholders through visually engaging presentation decks

• Present campaign strategies and performance updates to both internal stakeholders and external clients with confidence and clarity
• Stay updated on industry trends, algorithm changes, and best practices to maintain competitive advantage

Collaboration and Integration

• Collaborate with cross-functional teams, bringing a proactive approach to communication and problem-solving
• Work within the B2B marketing team to align social media strategies with broader digital marketing and business objectives
• Collaborate with media leads, content leads, sales, and other marketing team members to ensure cohesive and effective campaign execution

Experience Required for the Role

Proven experience in a paid social media role, with a primary focus on managing paid campaigns from strategic ideation and setup through to execution, optimization, and reporting. Agency experience a plus

• A track record of using data analysis to drive campaign optimisations, translate complex performance data into actionable insights, and present findings with confidence to stakeholders and clients.
• Demonstrable experience managing multiple projects simultaneously in a fast-paced environment, showing strong organisational skills, attention to detail, and the ability to meet deadlines.
• Experience working collaboratively with cross-functional teams, including media strategy, content, and sales, to deliver cohesive and successful campaigns.

Skills Required for the Role

• Platform Expertise: Deep, technical knowledge of paid advertising on key social media platforms, specifically Meta Business Suite, LinkedIn Ads, X (formerly Twitter), and YouTube.
• Data & Analytics Proficiency: Advanced proficiency in Excel and Google Sheets, including the ability to create complex formulas, pivot tables, and data visualisations for performance reporting.
• Content & Copywriting: Expertise in social media content curation and creation, including strong writing and editing skills tailored for different platforms and target audiences.
• Proactive Industry Knowledge: A commitment to and curiosity for staying current on industry trends, algorithm changes, and emerging best practices in social media marketing.
• Ability to work for a global company on a team that spans multiple time zones (occasional calls before or after normal work hours)

The expected base salary for this position is between $105k - $135k + bonus. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered

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