Senior Sales Manager

This opportunity is remote/virtual or hybrid, therefore open to all candidates nationally

Our Team and What We'll Accomplish Together

Our Consumer Goods team is transforming the way consumer goods and CPG organizations plan, sell, and grow—delivering integrated business planning and revenue management solutions that drive measurable results for enterprise customers.

We're building the revenue leadership function for TELUS Agriculture & Consumer Goods (TAC)—scaling our enterprise sales motion in a competitive market where our solutions deliver unique value to CPG manufacturers, food and beverage companies, and large retail organizations.

As our new Sales Manager, you'll own end-to-end sales strategy and team leadership for a high-performing enterprise sales organization. This role is your opportunity to:

• Lead a team of seven quota-bearing sales professionals focused on enterprise account strategy and revenue attainment
• Manage complex, multi-stakeholder buying committees and drive enterprise deal velocity in a competitive landscape
• Build and scale a high-performing sales practice that consistently delivers results
• Shape the future of our go-to-market strategy and competitive positioning

If you're energized by owning revenue accountability, developing high-performing teams, and competing to win in a strategic market, this is the role for you.

What You'll Do

Revenue Leadership & Account Strategy

• Own end-to-end sales strategy for enterprise accounts in the CPG, food & beverage, and consumer goods space
• Build and lead a high-performing team of quota-bearing sales professionals, accountable for pipeline development, deal strategy, and revenue attainment
• Navigate complex, multi-stakeholder buying committees (CFO, VP Supply Chain, VP Sales, VP Operations) with consultative, long-cycle sales engagements
• Develop and articulate compelling ROI-based value propositions that drive deal velocity and close rates
• Manage enterprise accounts through discovery, evaluation, and close phases with discipline and strategic insight

Team Development & Coaching

• Coach your team on enterprise sales methodology and deal strategy—helping them build executive relationships, navigate complex buying committees, and close significant enterprise contracts
• Establish and maintain standards for pipeline hygiene, forecast accuracy, and win/loss analysis
• Provide ongoing coaching, performance feedback, and support to help your team achieve and exceed targets
• Identify, develop, and retain high-performing quota-bearing sales professionals
• Create a culture of accountability, learning, and competitive excellence

Competitive Strategy & Market Insights

• Identify and win competitive displacement opportunities in a contested market
• Develop win/loss insights and feed product feedback to inform go-to-market strategy
• Build and maintain strong relationships with key client stakeholders at senior and mid-management levels to support retention and growth
• Monitor market dynamics and competitive threats to stay ahead of customer needs

Cross-Functional Leadership

• Orchestrate cross-functional resources (Pre-Sales, Professional Services, Product) to support deal strategy and customer success
• Collaborate with Pre-Sales on customer discoveries and product demonstrations to ensure a compelling, consultative buying experience
• Partner with Professional Services on statements of work (SOWs) and proposals, ensuring solutions are accurately scoped and aligned to client needs
• Work with Marketing to shape targeted sales strategies, campaigns, and go-to-market plans that generate quality pipeline
• Oversee RFP submissions and sales campaigns, ensuring alignment across sales, services, support, and product teams

What You Bring

Required Experience

• 7+ years of sales management experience in enterprise SaaS or software solutions, with at least 3 years managing complex, consultative sales cycles with six-figure deal values and multi-stakeholder buying committees
• Track record of enterprise SaaS revenue attainment: Proven ability to build and manage sales teams that consistently meet or exceed revenue targets in competitive markets
• Industry experience selling to consumer goods, food & beverage, or CPG organizations — you understand the buyer, the buying process, supply chain dynamics, and the pain points these organizations face
• Deep understanding of B2B enterprise SaaS buying cycles: Ability to navigate procurement processes, multi-functional stakeholders (Finance, Operations, IT, Supply Chain), and build compelling ROI-based value propositions for C-suite and operations buyers
• Demonstrated expertise in pipeline management: Proficiency with CRM tools (Salesforce, HubSpot, etc.), forecast accuracy, sales analytics, and using data to drive coaching conversations and account strategy decisions
• Excellent communication and influencing skills: Ability to engage and influence stakeholders at all levels—from individual contributors to C-suite executives. Strong listening skills and consultative approach to problem-solving

Great-to-Haves

• Familiarity with Trade Promotion Management (TPM) or Revenue Growth Management (RGM) software solutions
• Knowledge of trade spend management and return on investment (ROI) analysis within the consumer goods sector
• Experience with Salesforce, Tableau, or similar enterprise sales and analytics platforms
• Network within the CPG, food & beverage, or enterprise software sales community
• Experience in a high-growth SaaS environment or scaling sales organizations

At TELUS Agriculture and Consumer Goods, we are dedicated to fostering an inclusive and supportive environment where all individuals can thrive. We value the unique perspectives and experiences that each person brings to our team and invite you to join us on our journey of growth and learning. Together, we aim to create a respectful and welcoming global community.

#LI-Remote or #HybridWork