Social Media & Channel Lead

We are looking for a Social Media & Channel Lead to join a new AI-powered film and content production studio based in Dubai, specializing in AI-driven video and cinematic content. The studio combines creative storytelling with advanced AI technologies and its own production infrastructure to create engaging content for international audiences.

In this role, you will take ownership of launching, managing, and growing the studio's digital channels across multiple platforms. Working closely with the Creative Director, you will help shape content strategies, identify opportunities for audience growth, and ensure that every piece of content is optimized for engagement, retention, and performance. This is a hands-on position for a specialist who combines creative thinking, platform expertise, and a data-driven approach to building successful digital audiences.

Key Responsibilities

• Launch, develop, and manage the studio's social media channels across platforms, including content publishing, scheduling, and community engagement.
• Develop and execute channel growth strategies to increase audience reach, engagement, retention, and conversion.
• Continuously test and optimize content elements, including hooks, formats, thumbnails, captions, and posting schedules, to improve performance.
• Collaborate closely with the Creative Director, providing insights into audience preferences, emerging trends, and content concepts before production begins.
• Analyze content performance and audience behavior, identifying successful formats, areas for improvement, and opportunities for further growth.
• Prepare weekly performance reports with actionable recommendations based on engagement, retention, conversion, and other relevant metrics.
• Research emerging social media trends, platform algorithms, audience behaviors, and new content formats to identify opportunities for creative experimentation.
• Work with the Sales team to align content promotion and advertising strategies with the studio's and clients' business objectives.
• Oversee community engagement and support the development of active, growing audiences across the studio's digital channels.
• Take ownership of channel performance, continuously experimenting with new approaches to improve content distribution and audience growth.

Requirements

• Proven experience in social media management, channel growth, digital content strategy, or related fields.
• Demonstrated success in launching, managing, and growing social media channels, supported by measurable results and real examples of developed accounts.
• Strong understanding of major social media platforms, their algorithms, content formats, distribution mechanisms, and audience engagement strategies.
• Hands-on experience developing and executing organic growth strategies for digital channels.
• Solid understanding of short-form video content, including hooks, storytelling, audience retention, and content optimization.
• Strong analytical skills and experience working with performance metrics such as retention, engagement, conversion, reach, and audience growth.
• Ability to interpret performance data, identify trends, test hypotheses, and translate insights into actionable content recommendations.
• Creative mindset with the ability to evaluate content ideas from the perspective of audience interest and platform performance.
• Experience collaborating with creative, production, marketing, or commercial teams.
• Proactive, independent, and results-oriented approach, with the ability to take ownership of channel development and performance.
• Strong organizational, communication, and prioritization skills.

Nice to Have

• Experience growing entertainment, media, video-first, or creator-led social media channels.
• Hands-on experience with TikTok, Instagram Reels, YouTube Shorts, or other short-form video platforms.
• Experience with A/B testing of content formats, hooks, thumbnails, and publishing strategies.
• Familiarity with paid social media campaigns, content promotion, and collaboration with performance marketing teams.
• Understanding of AI-generated content and emerging AI tools used in digital media production.
• Experience launching new digital channels or building audiences from scratch in international markets.