Paid Media Creative Strategist (Africa/Europe)

About the Role:
We are hiring a Paid Media Creative Strategist for our client, a digital marketing agency, to support ad concept ideation, creative briefing, and performance analysis across multiple brands. The ideal candidate has 5+ years of strategic marketing and brand development experience, strong copywriting and project management skills, and the ability to work full-time PST hours (EST acceptable). 

Core Tasks:

• Understand customer pain points, desired outcomes, objections, and buying motivations
• Identify new creative angles and testing opportunities
• Develop hooks, headlines, ad concepts, and messaging directions
• Write clear briefs for static ads, videos, and other creative formats
• Make sure each brief clearly explains audience, message, concept, and visual direction
• Review ad performance and identify patterns across angles, formats, audiences, etc
• Understand why a creative may be working or underperforming
• Recommend iterations, new concepts, and future tests based on performance
• Keep track of what has already been tested to avoid repetitive ideas
• Manage multiple brands, briefs, revisions, and deadlines
• Collaborate with designers, editors, copywriters, media buyers, and account managers
• Stay aware of advertising trends while keeping ideas relevant to each brand

Must Haves:

• 5+ years of experience in strategic marketing, brand development, and/or management
• Strong project management and copy writing / editing skills
• Extremely organized, dependable, and proactive in communication
• Confident in managing timelines and juggling multiple projects and tasks at once
• Excellent (C-level) English communication and project management skills
• Ability to work full-time PST aligned (EST acceptable)

Nice to Haves:

• Background working with ecommerce companies and brands