Salesforce Technical Lead - Marketing Cloud and Data 360

At Tactile Medical, we specialize in developing at-home therapy devices to treat lymphedema, chronic venous insufficiency and respiratory illnesses.

Position Summary

Tactile Medical is seeking a Salesforce Technical Lead with deep, hands-on expertise in Salesforce Marketing Cloud and Salesforce Data 360 (Data Cloud). This role will serve as the internal technical owner for both platforms, leading solution design, configuration, integration, production support, governance, and optimization. The ideal candidate combines strong engineering and platform administration skills with the ability to translate business needs into scalable, secure, and supportable customer engagement solutions. This is a hybrid role that will be coming to our headquarters office 2 days per week.

Accountabilities & Responsibilities

Platform Leadership & Solution Delivery

• Own platform health, technical standards, documentation, and long-term maintainability for Marketing Cloud and Data 360.
• Translate business objectives into technical designs
• Lead enhancements, integrations, releases, and production support
• Evaluate new Salesforce capabilities based on business value, risk, cost, and architectural fit.

Marketing Cloud

• Design, build, and support solutions using Journey Builder, Automation Studio, Email Studio, MobileConnect, MobilePush, Contact Builder, and Content Builder.
• Develop and optimize journeys, automations, triggered communications, data extensions, preference management, audience activation, and dynamic content.
• Develop and troubleshoot AMPscript, SQL, HTML, CSS, APIs, and Marketing Cloud scripting solutions.
• Support sender authentication, deliverability, domain configuration, sender reputation, subscriptions, and messaging compliance.

Data 360

• Lead configuration and operations for data streams, DLOs, DMOs, data spaces, identity resolution, unified profiles, calculated insights, segments, and activation targets.
• Build and test ingestion, reconciliation, segmentation, and activation workflows across batch, streaming, and integration patterns.
• Partner with data teams on data quality, normalization, lineage, monitoring, and governance.
• Translate engagement use cases into audience criteria, segmentation logic, activation requirements, and measurable outcomes.

Operations, Integration & Governance

• Design and support integrations with Salesforce applications, enterprise data platforms, and third-party technologies.
• Serve as the escalation point for incidents, failed automations, integration issues, and data discrepancies; lead root cause analysis and preventive actions.
• Guide testing, release planning, technical reviews, deployment validation, and post-release monitoring.
• Ensure solutions align with HIPAA, privacy, consent, security, data retention, access control, encryption, and audit requirements.
• Maintain solution designs, mappings, release documentation, and reusable patterns
• Mentor less-experienced team members.

Qualifications

Required:

• 7+ years of technical development and administration experience in the Salesforce ecosystem
• 5+ years of hands-on experience implementing, administering, developing, and supporting Salesforce Marketing Cloud in enterprise environments.
• 3+ years of hands-on Salesforce Data Cloud / Data 360 experience, including production implementation and ongoing platform ownership.
• Proven experience leading complex Marketing Cloud and Data 360 workstreams from design through production support.
• Deep experience with Marketing Cloud studios and builders, AMPscript, SQL, HTML, CSS, APIs, and integration troubleshooting.
• Strong knowledge of data modeling, ingestion, identity resolution, unified profiles, segmentation, calculated insights, and activation.
• Experience with incident management, root cause analysis, release management, testing, monitoring, and technical documentation.
• Strong communication and stakeholder-management skills.

Preferred:

• Experience with Marketing Cloud Engagement Plus, Marketing Cloud Next, Health Cloud, and Experience Cloud
• Experience in healthcare, medical device, life sciences, or another regulated industry, including consent management and sensitive-data controls.
• Relevant Salesforce Marketing Cloud or Data Cloud certifications.

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