GTM and Campaign Lead - Fiber

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T-Mobile Fiber markets don't exist in a national vacuum — but they also can't ignore national momentum. The Go To Market & Campaign Lead is the person who makes sure those two realities work together instead of against each other. On one side, they own end-to-end planning and execution for seasonal campaigns — Back to School, Moving Season, Holiday Shopping, and others — translating national creative and timing into locally executable field programs with the right tactics, channels, and audiences for each market. On the other, they own the GTM translation process: when T-Mobile launches a price change, a new product capability, or a nationwide promotion, this role determines how that initiative lands in the field — what it means for local messaging, partner activation, door-to-door scripting, and market-level execution — so that the field team is ready to act on day one, not catching up on week two.
This is not a coordinator role. It requires someone who can read a national brief, identify the three things that will matter most in a Fiber market specifically, strip out the rest, and build a field playbook that regional teams can actually use. Campaign planning and GTM translation are two distinct muscles — this role requires both.
Working Conditions
— Travel required:  This is a remote role with periodic travel to regional markets and national team locations.
— Cross-functional engagement with both national marketing partners and field-level MAMs and Regional Field Leads.
— Operates on a seasonal marketing calendar — certain periods (Q4, back-to-school window, major product launches) will be higher intensity.

JOB RESPONSIBILITIES

Seasonal Campaign Planning & Execution

— Campaign Ownership: Own the field marketing strategy for T-Mobile Fiber's primary seasonal campaigns — Back to School, Moving Season, Holiday Shopping, New Mover windows, and others identified through the annual planning cycle.

— Field Translation: Translate national campaign briefs into field-ready playbooks: define target audiences by market type, select and sequence tactics (D2D, local events, digital, partner), set activation timelines, and align with Market Activation Managers on execution.

— Campaign Calendars: Build campaign calendars with clear start/end dates, budget allocation guidance, and market-level customization parameters — giving regional teams structure without removing local judgment.

— Creative Alignment: Partner with national creative and media teams to ensure Fiber-specific messaging variants exist where needed — particularly for audience segments (renters, movers, families) that index differently in Fiber markets.

— Performance Tracking: Track campaign performance in-flight and post-flight — orders, conversion rates, cost-per-acquisition — and feed those results back into the next cycle's planning.

Go-To-Market Translation — National to Field

— GTM Translation Lead: Serve as the field team's GTM translator for all national initiatives: price changes, product launches, promotional offers, and brand campaigns. When national publishes, this role determines what it means for the field and how fast it can execute.

— Field Readiness Packages: Develop field-readiness packages for each national initiative — one-pagers, talking point guides, objection handling, and MAM activation checklists — so that market teams have what they need before launch day, not after.

— Gap Identification: Identify where national initiatives create field execution gaps (missing messaging, unclear audience priorities, untested tactics) and solve for those gaps proactively rather than reactively.

— GTM Calendar: Maintain a GTM launch calendar that gives the field team visibility into what's coming, when, and what will be required of them — reducing surprise and improving preparation time.

— Upstream Feedback Loop: Partner with Sr. Manager, Field Marketing Strategy & Operations to flag national plans that are misaligned with Fiber market realities — and bring a field perspective into upstream planning conversations before decisions are finalized.

Cross-Functional Coordination

— Stakeholder Alignment: Manage the timing and sequencing of campaign and GTM deliverables across Field Marketing, MAMs, Regional Field Leads, and the National Marketing team — maintaining a shared calendar that keeps everyone aligned.

— National Interface: Serve as the day-to-day point of contact for national marketing partners on campaign execution questions, field readiness status, and post-campaign reporting.

— Internal Alignment: Coordinate with the Field Marketing Strategy & Planning Lead to ensure campaign strategies and GTM plans are built within the same strategic framework — no two parallel playbooks that contradict each other in the field.

Qualifications

— Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent

— 5+ years in marketing, GTM, or field operations — with at least 2 years in a role that required translating national strategy into local or regional execution.

— Demonstrated experience owning seasonal or campaign-based marketing programs end-to-end — from brief to launch to post-analysis.

— Strong project management skills; comfortable managing multiple workstreams against hard deadlines with cross-functional dependencies.

— Ability to synthesize complex national initiatives quickly and distill them into clear, actionable field guidance.

— Comfortable operating in a high-velocity environment where the national calendar doesn't wait for perfect readiness.

— Experience in telecom, broadband, or a subscription-based consumer business preferred.

— Familiarity with direct-to-consumer local marketing tactics: door-to-door, local events, community partnerships preferred.

— Experience working at the intersection of national brand marketing and local field execution — understanding both sides of that relationship preferred.

— Background in campaign measurement and reporting; knows the difference between activity metrics and outcome metrics preferred.

— At least 18 years of age

— Legally authorized to work in the United States

Total Target Cash Earnings Opportunity: $125,160 - $225,720 National Base Pay Range: $104,300 - $188,100

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results. 

The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location,

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary. 
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