Marketing Operations Lead

Position:
Marketing Ops Lead

Company:
Sword Health

Compensation:
€51,100 - €80,300 a year

Location:
Portugal

Employment type:
Full Time

Work Arrangement:
Hybrid

Short Summary:
Sword is looking for a highly technical Marketing Operations Lead to manage the systems, data, and automation of their B2B Marketing engine. This role involves being the technical architect of the marketing stack and requires a strong desire to grow in AI proficiency.

Responsibilities:
- Own B2B marketing data pipelines, SQL queries, dashboarding, and performance reporting across the entire marketing funnel.
- Build and maintain frameworks to report on key performance metrics.
- Manage attribution modeling and data tracking to measure marketing's impact.
- Act as the technical administrator for HubSpot and Salesforce.
- Own backend configurations for web properties to ensure seamless data flow.
- Establish processes for database cleanliness and campaign naming conventions.
- Design and optimize workflows using automation tools.
- Identify opportunities for internal AI tools to maximize team effectiveness.

Requirement:
- Expert-level experience configuring and administering HubSpot and/or Salesforce.
- Experience building multi-step automations using iPaaS tools.
- Strong proficiency with SQL, BI tools, and marketing attribution software.
- Leadership skills and emotional intelligence to influence stakeholders.
- Action-oriented problem solver thriving in fast-paced environments.

Benefits:
- Health, dental and vision insurance
- Meal allowance
- Equity shares
- Remote work allowance
- Flexible working hours
- Work from home
- Discretionary vacation
- Snacks and beverages