Performance Marketing Manager

the best marketing doesn’t look like marketing. you scroll past a post, it feels real, people buy the hoodie. that’s the job.

right now, a lot of what works in paid runs on a few people and a lot of hustle. we need someone to turn that into a real performance team, mirroring our brand team, with its own talent managers and creatives, all focused on one thing: ads that convert. across meta, tiktok, google and pinterest, in every market we sell. until that team stands, you’re on the field yourself.

brand and performance play as a tandem. together with our brand marketing manager, you guard the balance between brand and sales.

fair warning: this is one of the toughest seats in the house. we drop new products every two weeks, ads change every single day and the ad manager is pure chaos. you’re the one who brings structure to it, and you love doing so.

what you’ll do

• build the performance team: define the roles, hire with our HR, split the work and coach your people

• own paid across meta, tiktok, google and pinterest: strategy, budgets and targets per market

• run campaigns hands-on, next to your team. ads don’t take weekends off, and neither does your eye on them

• make every launch fit every country. what works in antwerp doesn’t always work in amsterdam or berlin

• turn the brand team’s content and hype into launch plans that sell, every two weeks

• set up creator partnerships that convert: codes, affiliate deals, performance creators

• own email campaigns as part of every drop

• get our tracking right, from shopify to tiktok to ga4, so we trust what we see

• decide every week what scales and what gets cut: roas, margin, ..

• build the reporting the whole marketing team runs on

who you are

• 5+ years in performance marketing, and you can prove you turned ad budgets into profitable growth

• you’ve grown a team and scaled ad budgets before, without the results falling apart. you know who to hire first, and who comes next

• hands-on. you can set up, read and fix a campaign today.

• data and gut. attribution, cohorts and margins are second nature, but you also feel when something is off-brand or about to blow up

• always a step ahead. you live in the ad libraries, test new formats and know what’s next in paid before we do

• no ego, no ivory tower. you’d rather ship a test than write a deck about it

• truth over bullshit. you say what you think, also when the numbers are bad

• you live in belgium and work from our hq in antwerp

• fluent in dutch and english

bonus points, no dealbreaker 😉

• you’ve worked in fashion, streetwear or another dtc brand

• shopify, looker studio, supermetrics and attribution tools are familiar ground

• you’ve scaled across several european markets

• you already have a network of performance creatives and creators