Brand strategist - Surfshark

Cybersecurity doesn't have to be boring. At Surfshark, we take a bold approach to building a brand that makes people feel safe and in control online. Our creative team is where strategy meets storytelling — and we're looking for a Brand Strategist to be the ultimate translator: someone who takes what the business needs to say and turns it into something people actually care about.

If you want to:

• Turn business goals into human stories. Translate objectives, product priorities, and research into clear, structured, inspiring briefs that define the real problem the creative team should solve.

• Make tech sound human. Be the person who always asks "Why should anyone care?" — and gets stakeholders nodding at the same message before a single pixel moves.

• Shape how launches land. Own the messaging and communication strategy: what we say, to whom, and why, across every phase of a launch.

• Build what lasts. Create messaging frameworks, strategic toolkits, and briefing processes the whole company can rely on and scale with.

• Get local. Go deeper on our key markets. Figure out what makes them tick, what to emphasize locally, and make sure our global big ideas actually work on the ground.

• Stay sharp. Work with performance and research teams to analyze what's working, and feed those learnings straight back into the strategy.

And you can check off:

• A builder's mindset. You've built communication strategies and nailed briefs from scratch. You don't need a playbook to get moving.

• Translation skills. You have a sixth sense for taking complicated, technical products and making them clear enough that your friends would get it.

• A global perspective. You know how to talk to the world — adapting messaging across cultures and markets without losing the core brand.

• Comfort in the gray area. Ambiguity doesn't scare you. When a brief is messy, you ask the hard questions, define the problem, and point everyone in the right direction.

• A confident voice. You know how to push back constructively, pitch your ideas, and get people on board — even when you're not their boss.

Bonus points if you:

• Know your way around digital-first, SaaS, or subscription-based products.

• Don't just love a great creative concept — you love the performance data that proves it worked.

• Have spent real time working shoulder-to-shoulder with creative or product teams.

• Use AI tools to speed up insight synthesis and messaging iteration.

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;

• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks;

• Tools of your choice: choose the technical equipment and tools you need to do your best work;

• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;

• Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;

• More days off: additional vacation days depending on your tenure;

• Premium Surfshark accounts: for you, your family, and friends;

• Gross salary: 3900-5000 Eur/month. Although it may vary depending on your skills and experience.

How we hire

We don’t believe in a “one size fits all” process, so we tailor it to ensure the best experience for our candidates.

Looking for something different?

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