Private Brands Design and Brand Lead

Title: Private Brands Design and Brand Lead Location: Remote, USA (Bay Area preferred)

About the Role

The Women’s Private Brands team creates differentiated, brand-right products that deliver against the needs of our clients and the business. The Private Brands Design and Brand Lead brings this product vision to life from initial concept through physical execution, combining strong product instinct, trend and market expertise, and commercial acumen to create a compelling and successful product.

This highly hands-on role owns product decisions across the creation process, translating brand strategy, client insights, trends, and performance data into specific product opportunities. The Lead partners closely with Brand Management, Buying, Technical Design, Sourcing, Planning, and vendors to develop products that balances newness, commercial opportunity, quality, value, and client relevance. Using next-generation AI product creation tools alongside core product development systems, this role helps accelerate concept development, improve decision-making, and evolve how products are created across Women’s Private Brands.

Responsibilities:

• Own product creation from concept through final execution, translating seasonal strategy, client needs, trend insights, competitive intelligence, and business performance into differentiated products across silhouette, fabric, print, color, proportion, construction, and product details.
• Create and iterate product concepts using AI-enabled design tools, applying next-generation Ai Tools to product creation platforms to accelerate ideation, visualization, refinement, and communication while continuously learning and applying new technologies to improve the product creation process.
• Drive product development and make critical execution decisions, partnering with Technical Design, Sourcing, and vendors to translate 2D concepts into high-quality physical products and making informed trade-offs across fabric, trims, construction, fit, quality, cost, functionality, and scalability.
• Use commercial performance to inform future product decisions, regularly analyzing sales, client feedback, historical hindsight, and market trends to determine where to repeat, evolve, expand, improve, or exit product and to identify new opportunities for the assortment.
• Lead cross-functional product partnership and decision-making, working closely with Brand Management, Buying, Technical Design, Sourcing, Planning, and vendor partners to pitch product opportunities, incorporate feedback, solve problems, and move product forward with a high degree of ownership and autonomy.

About You

This is what you’ll need to succeed in this role from day 1:

Requirements:

• Deep women’s apparel product acumen with an exceptional eye for silhouette, proportion, fabric, construction, color, print, trend, quality, and product details.
• 5-7 years of experience spanning design, product development, merchandising, or a combination of these disciplines, with the ability to think both creatively and commercially.
• Strong understanding of the end-to-end apparel product creation process, from trend and concept through tech pack, sampling, fit, costing, development, and production.
• Ability to translate broad trends and brand direction into specific, commercially viable product ideas.
• Strong understanding of fabrics, trims, garment construction, fit, wash, finish, and manufacturing, with the ability to evaluate and improve physical products.
• Demonstrated ability to use sales data, client insights, and hindsight to inform future product decisions while continuing to push the assortment forward.
• Strong market awareness and curiosity, with an instinct for identifying emerging trends and determining what is relevant for a specific client and brand.
• Comfortable adopting emerging technology and AI-enabled workflows as an integral part of the creative and product development process.
• Excellent visual and verbal communication skills with the ability to present product ideas, influence cross-functional partners, and build alignment around a product vision.
• Highly collaborative, curious, hands-on, and comfortable operating in an environment where strategy and execution are deeply connected.
• Ability to manage multiple products and priorities simultaneously while maintaining exceptional attention to detail and product quality.

You’ll love working at Stitch Fix  because you will…

• Fuse human creativity and styling expertise to redefine personalized retail.
• Set a high bar for our craft and drive measurable impact across fashion, tech, and data science.
• Actively leverage AI and modern tech to evolve how work gets done.
• Lead with innovation, think boldly, and aren't afraid to challenge conventional retail norms.
• Win together in a collaborative, low-ego environment where diverse perspectives are celebrated.
• Be client obsessed by putting our customers at the heart of every decision to deliver unmatched personalization and trust.
• Support our team with competitive compensation packages, comprehensive benefits, and meaningful career growth.