Brand Copywriter

Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.

Overview

The Brand Copywriter will play a key role in bringing the Stella McCartney brand to life through compelling, distinctive and culturally relevant writing across our online owned channels.

With a strong creative instinct and an innate understanding of the Stella McCartney universe, you will translate the brand’s identity, values and creative vision into engaging copy that connects with our global audience. From campaign storytelling and editorial features to product descriptions, newsletters and social media, you will move seamlessly between creative, editorial and commercial writing styles, ensuring every touchpoint feels unmistakably Stella.

Working closely with the Marketing, E-commerce, Creative and Sustainability teams, you will deliver copy that balances creativity with commercial impact, bringing our collections, campaigns and innovations to life while remaining true to our distinctive tone of voice and commitment to responsible luxury.

This is a hands-on role for a versatile and imaginative writer who is passionate about fashion, culture and language, with the ability to turn creative ideas into powerful brand narratives and engaging digital experiences.

Your Mission:

• Write compelling, original copy that captures the spirit, personality and values of the brand, maintaining a distinctive and consistent tone of voice across all online owned channels.
• Translate creative vision into storytelling by interpreting seasonal campaigns, creative concepts and brand narratives into engaging copy that resonates with our audience and brings the Stella McCartney universe to life.
• Develop and write articles, interviews, features and other editorial content for Stella’s World, our consumer-facing editorial platform, reflecting the brand’s interests across fashion, culture, art, music and sustainability.
• Partner with Marketing and Creative teams to develop messaging for seasonal campaigns, digital activations, visual assets and other brand initiatives, ensuring the written narrative complements and elevates the creative direction.
• Create compelling Ecommerce product descriptions that communicate the design, craftsmanship, functionality and distinctive qualities of our clothing and accessories, balancing brand storytelling with clear and engaging product information.
• Write and edit copy for newsletters, homepage and landing page content, website messaging and social media, adapting the brand voice to suit each channel and audience while supporting commercial objectives.
• Work closely with the Sustainability team to communicate our materials, innovations and ethical values accurately, engagingly and authentically.
• Apply SEO best practices and keyword research naturally within the writing process, ensuring content remains discoverable without compromising the quality, originality or integrity of the brand voice.
• Review and update existing website and digital content to ensure accuracy, relevance and alignment with evolving collections, creative direction, sustainability information and brand messaging.
• Build strong relationships with Marketing, E-commerce, Design, Merchandising, Visuals and Sustainability, gathering the knowledge and context needed to produce informed, distinctive and accurate copy.
• Contribute ideas, messaging territories and copy concepts to creative projects, collaborating with art directors and other stakeholders to develop cohesive visual and verbal narratives.
• Develop copy for video captions, product labelling and other brand communications as required, adapting your approach to the format and purpose.
• Stay culturally connected; keeping abreast of fashion, art, culture, media and industry conversations, bringing fresh perspectives and relevant references to the brand’s storytelling.
• Manage multiple projects and deadlines simultaneously, maintaining exceptional attention to detail and ensuring all copy is accurate, polished and delivered on time.

Your Talent:

• Proven experience in a brand copywriting, creative writing or editorial role within luxury fashion, premium consumer brands or a similarly creative environment.
• A strong portfolio demonstrating versatility across creative brand storytelling, editorial writing and commercial digital copy, with an instinctive understanding of how to adapt language for different audiences and channels.
• A strong creative sensibility and the ability to understand, interpret and articulate the identity, personality and values of a distinctive brand.
• Exceptional writing, editing and proofreading skills, with a natural flair for language, storytelling and developing engaging narratives.
• A genuine interest in fashion, art, culture and the wider creative landscape, with the ability to translate cultural references and ideas into relevant brand communications.
• An understanding of luxury fashion and technical product terminology, with the ability to communicate design details, materials, craftsmanship and product benefits in an engaging and accessible way.
• An appreciation of sustainability and responsible innovation, with the ability to communicate these topics accurately and authentically.
• A solid understanding of digital content, e-commerce and SEO best practices, including keyword research and the ability to optimise copy without compromising creativity.
• Experience writing for websites, newsletters, social media and other digital channels, with an understanding of how tone, format and messaging should adapt across platforms.
• Excellent organisational skills and the ability to manage competing priorities, work independently and deliver high-quality work to tight deadlines.
• A collaborative, proactive and adaptable approach, with the confidence to contribute ideas, take feedback constructively and work effectively with a broad range of stakeholders.
• Strong communication and presentation skills, with the ability to articulate creative ideas and explain the thinking behind your work.
• Native-level English writing proficiency.
• Proficiency in Google Workspace, Microsoft Office and relevant content management systems. Experience with Salesforce CMS and SEO tools such as Google Trends, SEMrush or similar would be advantageous.

At Stella McCartney, we are committed to creating a supportive and inclusive environment in which all of our voices are heard. Where people can work to their maximum potential by offering equal opportunities for growth and fair pay. For us, it is about appreciating what is different in others and also what we have in common. We hire people who want to change things, disrupt the norm, who are naturally confident with a positive attitude. Our decisions respect all people regardless of gender, ethnicity, religion, nationality, disability, sexual orientation, age, social or political belief, or world view.

Reward

Our philosophy is to go beyond monetary return and consider ourselves responsible for your wellbeing, your family, your health, your time and the community.

• Up to 50% discount on Stella McCartney products
• Matched pension contribution up to 6%
• Annual Health Screening
• 25 days annual leave (not including Bank Holidays) + 1 day of Birthday leave
• Flexible working/core hours
• Enhanced Maternity/paternity packages
• Matched Give as You Earn charity scheme
• Health cash plan
• Physical and Mental Wellbeing Support Services
• Employee referral bonus
• Optional/ Paid Benefits: Season ticket loan, cycle to work and tech schemes, travel and dental insurance and much more. Extensive private medical and critical illness insurance, as well as life assurance

We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.

At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine.