Senior Lifecycle Marketing Manager, PLG

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

StackAdapt is looking for a Senior Lifecycle Marketing Manager to run the day-to-day execution and optimization of our PLG lifecycle marketing program. This is a hands-on IC role responsible for building omnichannel campaigns, managing lifecycle operations, analyzing performance, and turning insights into action.

You’ll own the evolution of StackAdapt’s PLG lifecycle experience—from a user’s first account creation through onboarding, activation, retention, and expansion. As the hands-on owner of the program, you’ll turn customer and product insights into high-impact, omnichannel experiences while partnering across Product, Engineering, RevOps, Sales, Customer Success, and Marketing Operations to bring new ideas to life. Reporting to the Group Manager, Lifecycle & PLG, you’ll help advance the broader PLG strategy while owning the day-to-day execution and continuous improvement of the program.

StackAdapt is a remote first company, and we are open to candidates located anywhere in Canada.

What You'll Be Doing:

• Own the day-to-day execution and optimization of the PLG lifecycle program from account creation through onboarding, activation, retention, and expansion.
• Build and manage omnichannel campaigns across email, in-app, programmatic, and other relevant channels.
• Translate product usage, customer behaviour, and business priorities into targeted lifecycle campaigns.
• Build and launch lifecycle campaigns in MarTech platforms, including audience segmentation, workflow development, behavioral triggers, testing, and performance reporting.
• Audit existing journeys, identify opportunities, and prioritize improvements.
• Partner with Product, Engineering, RevOps, Sales, Customer Success, and Marketing Operations to drive execution.
• Define lifecycle KPIs, maintain dashboards, and own recurring performance reports and stakeholder updates.
• Lead testing and optimization to improve activation, engagement, retention, and self-serve revenue.
• Use AI tools to improve campaign development, data analysis, reporting, and operational efficiency, while applying sound judgment and quality control.
• Contribute to pitching, planning, and launching new lifecycle programs.
• Support the development and execution of the PLG lifecycle roadmap.

What You'll Bring to the Table

• Experience in product-led growth, lifecycle marketing, growth marketing, or a related discipline, ideally in B2B SaaS.
• Hands-on experience building omnichannel campaigns in MarTech and marketing automation platforms.
• Strong email marketing experience.
• Experience with in-app messaging, product-led engagement programs, and paid or programmatic media.
• Understanding of how data flows across marketing, product, revenue, and operational systems.
• Ability to use customer and performance data to develop and improve lifecycle programs.
• Strong communication and cross-functional collaboration skills, with the ability to influence without direct authority.
• A bias toward action and the ability to move work from strategy through execution.
• B2B marketing experience is required; relevant B2C experience may also be considered.
• Intermediate-to-advanced proficiency using AI tools for analysis, campaign development, reporting, and workflow efficiency.
• Strong analytical, organizational, and project-management skills.

Bonus Experience

• Experience in MarTech, AdTech, email service providers, customer data platforms, or B2B SaaS.
• Experience working with Meta Ads, ChatGPT Ads, or Google Search.
• Experience launching lifecycle programs in a hyper-growth environment.