Senior Director, Business Intelligence

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

Job Description

Sprinklr is seeking an experienced, hands-on Director of Business Intelligence to translate enterprise BI strategy into a prioritized roadmap and scale trusted, data-driven decision-making across our global organization. Reporting to the Vice President of Business Intelligence, this leader will work directly with business stakeholders in Finance, Sales, Marketing, Customer Success, Product, and HR to align data definitions and build key measurements (KPIs) that inform strategic decisions. Additionally, this person will oversee data engineering, data science, governance, analytics, and enterprise application integrations while advancing AI-enabled business outcomes.

The ideal candidate combines technical depth, business acumen, and experience scaling high-performing BI teams in a global SaaS environment. This leader will connect data and analytics investments to measurable business value and strengthen both Employee Experience (EX) and Customer Experience (CX).

Key Responsibilities

• BI Roadmap and Execution: Translate the BI strategy into a prioritized, multi-quarter roadmap and manage project intake and delivery in line with business priorities.

• Cross-Functional Partnership: A key aspect of this role, maintain strong strategic relationships and partner closely on high-priority initiatives for executive leadership.

• AI-Enabled Analytics and Automation: Embed AI into the BI roadmap by partnering with business and IT leaders to identify, prioritize, and scale use cases with measurable business impact, adoption, and return on investment.

• Predictive, Prescriptive, and Generative Analytics: Advance BI beyond historical reporting through forecasting, anomaly detection, risk scoring, next-best-action recommendations, natural-language querying, AI copilots, and automated insights that improve customer and business outcomes.

• Data Platform, Architecture, and Governance: Oversee scalable and reliable data architecture, warehouses, models, semantic layers, metadata, and ETL/ELT pipelines. Establish service levels, documentation, governance, quality, security, and compliance standards that support analytics, AI, machine learning, and retrieval-based use cases.

• Analytics and Reporting: Deliver executive dashboards, enterprise KPIs, self-service analytics, and near-real-time insights built on trusted data models. Drive adoption and ensure analytics products improve decision-making across functions.

• Team Leadership: Hire, lead, and mentor a global team of BI engineers, data engineers, analysts, and data scientists. Set clear goals, build technical and AI capabilities, and support career growth.

• Technology and Operational Excellence: Own the BI technology stack, vendor strategy, modernization roadmap, budget, and resource planning. Improve delivery speed, platform performance, and reporting quality through agile practices, automation, and disciplined operating processes.

Qualifications

• Bachelor’s degree in Computer Science, Information Systems, Data Analytics, or a related field, or equivalent practical experience. A master’s degree or MBA is preferred. 

• 10+ years of progressive experience in business intelligence, data engineering, or enterprise data management, including at least five years leading technical teams and delivering scalable BI and analytics solutions in a high-growth, global software or SaaS environment. 

• Strong expertise in modern enterprise data platforms, including Snowflake, Power BI and/or Tableau, SQL, data warehousing, ETL/ELT, and cloud platforms such as AWS or Azure, with the ability to guide architecture and technical decisions. 

• Working knowledge of enterprise applications (ERP, CRM, HCM) and their data models, such as Salesforce, Workday and NetSuite. 

• Experience establishing data governance and quality frameworks and delivering measurable results through AI-enabled automation, predictive analytics, or productivity improvements. 

• Experience managing complex, multi-phase BI programs, competing priorities and budgets in fast-moving, sometimes ambiguous environments. 

• Strong leadership, stakeholder management, and executive communication skills, with the ability to influence across functions and regions and translate complex data into clear business value. 

Please note: We are unable to consider applicants who require visa sponsorship or work authorization support for this role. Candidates must have current and unrestricted work authorization in the country where the role is based. Additionally, this role will include an in-person interview as part of our process.

We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things:

• Lead a new category of enterprise software that we call Unified-CXM.

• Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.

• Create a culture of customer obsession, with trust, teamwork, and accountability.

We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.

We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.

To learn more about employee benefits by region, click here.

To learn more about all-things-Sprinklr, visit our candidate resource hub here.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law.

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.

JOB REQ COMPENSATION RANGE

$161,000 - $269,000

The base salary range for this role is shown above. At Sprinklr, base pay depends on multiple individualized factors, including experience, qualifications, job-related knowledge and skills, and geographic location. Base pay is only one part of our competitive Total Rewards package: the successful candidate may also be eligible to participate in Sprinklr’s discretionary bonus plan, commission plan, and/or equity plan, depending on role.

US-based Sprinklr employees are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees’ health, well-being, and financial protection. The US-based benefits include a 401k plan with 100% vested company contributions, flexible paid time off, holidays, generous caregiver and parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.

Warning about Recruiting Scams: Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please review the Federal Trade Commission's advice to avoid these types of scams.

If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.