Marketing Manager

Position:
Marketing Manager

Company:
Spotify

Location:
Taiwan, Taipei

Employment type:
Permanent

Work Arrangement:
On-site

Short Summary:
Spotify is looking for a Marketing Manager to lead marketing strategy and execution in Taiwan, focusing on brand growth and cultural relevance in the vibrant music market.

Responsibilities:
- Own Spotify Taiwan's consumer marketing strategy, driving free user acquisition, engagement, and Premium consideration
- Develop and execute integrated marketing campaigns across various media
- Lead go-to-market planning for key product launches and cultural moments
- Localize global campaigns for Taiwanese audiences
- Use audience insights and campaign performance data to inform decisions
- Measure and communicate campaign performance to regional leadership
- Partner with the Taiwan Music team for local and global releases
- Manage the Taiwan marketing budget
- Build relationships with creative, media, and agency partners
- Act as the voice of the Taiwan market to influence stakeholders

Requirement:
- 6+ years of experience in consumer or brand marketing in Taiwan
- Deep knowledge of Taiwan's music and cultural landscape
- Experience leading integrated marketing campaigns with measurable results
- Ability to use data and insights for business cases and campaign optimization
- Experience managing agencies and cross-functional stakeholders
- Exceptional storytelling instincts for culturally relevant campaigns
- Fluent in both Mandarin and English

Benefits:
- Flexibility to work where you work best, with some in-person meetings required