Digital Marketing Manager, Product

DIGIDECK is the presentation platform built for revenue teams. As Digital Marketing Manager, Product, you’ll work directly with the Senior Growth Marketing Manager and the Senior Brand Manager. Your job is to bring DIGIDECK’s products and features to market and to build the digital programs that turn them into pipeline.
We don’t launch campaigns and hope for the best. We build demand generation systems: repeatable programs that connect positioning, channels, CRM and reporting so we can see what drives revenue and scale it. This role covers both halves of that work. You’ll shape how we position and launch the product, then run the digital engine that takes it to market for new business and cross-sell across our customer base.
This is a hands-on, high-ownership role. The bar is high, the pace is fast, and you’ll have direct access to leadership. You’ll be given real problems and expected to find solutions. We’re looking for someone who’s committed to long-term growth in the field, has a passion for Digital Marketing and bringing products to market, and and is hungry to continue learning, developing, and leveling up their skills in the B2B space.
Product Marketing and Go-To-Market

• Own positioning and messaging for DIGIDECK products and new features, turning what they do into value that buyers in our target industries care about
• Plan and run go-to-market launches for new products, features and updates, from messaging and launch assets through campaigns and sales readiness
• Run buyer and customer research, including interviews, win/loss reviews and competitive analysis, and use what you learn to sharpen positioning
• Build sales enablement materials, such as one-pagers, battle cards, pitch content and demo stories, with input from sales and customer success
• Partner with product, sales and customer success to drive adoption and cross-sell across existing accounts

Digital Marketing and Demand Generation

• Plan, run and optimize paid programs across LinkedIn Ads, Google Search/Display and Meta, owning spend, performance and pipeline impact
• Build email campaigns and nurture programs in HubSpot for net-new prospects and existing customers
• Create content that drives demand, including landing pages, blog posts, campaign assets and launch content
• Design, build and maintain web pages with a focus on conversion and creating a frictionless buying experience
• Support CRM infrastructure across HubSpot and Salesforce, including lead routing, list hygiene, attribution and campaign reporting
• Use AI tools to speed up research, content production and campaign execution, and look for new ways to work smarter

Measurement and ownership

• Track, report on and present results to leadership, and turn the data into clear next steps
• Own projects end to end, from idea to launch to analysis, with minimal hand-holding

What We’re Looking For:

• 3+ years of B2B marketing experience, ideally in SaaS or technology
• Experience doing both digital marketing and product marketing, including positioning a product or bringing new features to market through digital channels
• A track record of building repeatable programs, not one-off campaigns, with results you can point to in pipeline, conversion or revenue
• Hands-on experience with paid ad platforms and a marketing automation platform. HubSpot and Salesforce experience is a strong plus.
• Strong writing skills, sharp messaging instincts and an eye for design and detail
• Comfortable with data. You can build the report, read it and act on it.
• Highly motivated and ambitious, with a clear goal of growing into marketing leadership
• A relentless learner who looks for feedback and thrives when given real ownership
• Thrives in a fast-paced, sometimes ambiguous environment and is willing to put in the work to meet high standards and tight timelines
• Bachelor’s degree in marketing, communications, business or a related field, or equivalent experience