Sr. Marketing Specialist

**WE ARE OPEN TO RESIDING IN ANY MARKET IN OUR FOOTPRINT**

Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at

SUMMARY

Creates and delivers compelling sales presentations to support National sales teams in persuading clients and closing deals. Works cross-functionally with Market Research & Intelligence, Marketing, and Sales to build clear, engaging, and persuasive presentations grounded in client needs. This role requires strong visual design skills, storytelling abilities, a deep understanding of sales strategies and Spectrum Reach solutions.

MAJOR DUTIES AND RESPONSIBILITIES

• Monitor, evaluate, optimize, and report results.
• Brand ambassador / champion ensuring the elevation of brand throughout the market while adhering to brand guidelines.
• Partner with sales leadership to evaluate local marketing opportunities to expand brand and product awareness with existing and prospective clients.
• Partner with Communications team to craft and manage external communications and media messaging.
• Ensure all external media campaigns meet brand standards and provide campaign metric reports.
• Work closely with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars and /or B2B events.
• Oversee the creation of localized marketing assets such as success stories, case studies and testimonials that can be leveraged to drive demand.
• Localize corporate media & brand assets (create and ensure local flavor) to maximize effectiveness for assigned markets/geography.
• Collaborate closely with Enterprise Media team and other marketing functions to optimize campaigns and creative assets while ensuring brand consistency.
• Activate Spectrum Reach brand through market-level support and outreach including local community and chamber organizations advertising opportunities.
• Rally sales teams in conjunction with sales leaders, behind the Spectrum Reach goals and mission.
• Measure effectiveness of paid media campaigns with appropriate metrics and make necessary adjustments to demonstrate continuous improvement.

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, media or related field or equivalent experience is desired.
• 3+ years of Ad Sales Marketing and/or Media Planning experience is preferred.
• Advanced knowledge of Cable Television, digital products and advanced advertising products is a plus.
• Solid understanding of marketing strategies, procedures and best practices is preferred as is knowledge of creative solutions, including digital, on-line solutions, and the use of new technology in designing creative solutions.
• Outstanding verbal, written and interpersonal communications is critical.
• Ability to work well with and partner across multiple disciplines including Sales, Marketing and communications.
• Strong presentation and public speaking skills are essential.