Programmatic Advertising Account Manager

Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at

SUMMARY

The Account Manager, Programmatic Partnerships supports the Programmatic Partnerships and Business Development teams in managing a portfolio of Agency, SSP and DSP relationships. This role acts as the cross-functional technical lead on client relationship management and performance — translating partner needs into internal execution across Ad Ops, Yield, Product, Data, and Finance, and surfacing performance insights back to partners and leadership. It sits at the intersection of account management and technical partnership management.

DUTIES & RESPONSIBILITIES

Partnership Support & Relationship Management

• Support day-to-day management of a portfolio of Agency, SSP and DSP demand partnerships, serving as the primary point of contact for operational and technical questions
• Help maintain partner service (touchpoints, QBR prep) established by BD, Sales, and Programmatic Operations team
• Build and sustain working relationships with partner-side technical and account teams to resolve issues efficiently

Deal Intake & OMS Operations

• Manage deal intake and order entry in the OMS, ensuring PG and PMP deals are configured accurately before handoff to Ad Ops
• Perform pre-sale validation — confirming Salesforce opportunity details, rate card alignment, and targeting parameters — before deals are created
• Flag custom or non-standard requests to internal teams for appropriate cross-functional review
• Monitor deal health, including pacing, delivery, and win rate/eCPM versus floor CPM, to flag risk before it becomes externally facing
• Monitor PG and PMP pacing to ensure deals are tracking from a performance POV
• Produce raw data pulls and standard reporting to support partner and client communication

Technical & Cross-Functional Leadership

• Act as the technical lead between Programmatic Partnerships and Ad Ops, Yield, Product, Data, and Finance, ensuring deal parameters, integrations, and data feeds are set up correctly
• Troubleshoot SSP/DSP-side technical and delivery issues, partnering with Ad Ops on root cause and resolution (consistent with a Tiered Troubleshooting model)
• Support integration and onboarding of new SSP/DSP partners, including cross-functional communication and evaluation criteria

Deal & Performance Management

• Support creation and maintenance of programmatic library deals (e.g., RON, News, Live Sports, 1st-Party Addressable Data) to meet partner and buy-side needs
• Monitor deal and partner performance against established KPIs/benchmarks, flagging pacing or quality issues proactively
• Support the full campaign lifecycle from deal creation through QBR/Wrap Reporting with regular client check-ins, including monitoring and optimization recommendations
• Analyze partner and deal performance data to inform pricing, technical, and deal parameter decisions

Business Operations & Reporting

• Support internal infrastructure development for scaling the programmatic partnerships business (SSP data feeds, OMS and Salesforce, reporting tools), partnering with Finance as reporting infrastructure evolves
• Monitor demand quality and advertiser trends across sales channels and help surface revenue opportunities

QUALIFICATIONS

Required

• 3+ years of programmatic/CTV experience, with direct exposure to SSP, DSP, or partnership management
• Hands-on experience with deal intake/order entry in an OMS (e.g., Pilot, Operative, Boostr)
• Technical fluency with SSP/DSP platforms and familiarity with deal structures (PG, PMP, Open Auction)
• Experience troubleshooting technical/delivery issues and coordinating cross-functionally to resolve them
• Strong analytical skills; comfortable working in various SSP dashboards and gathering performance data to inform recommendations
• Excellent communication skills, with the ability to translate technical detail for both partners and internal stakeholders
• Proficient in Microsoft Office, especially Excel and data analysis
• Bachelor's Degree or equivalent work experience

Preferred

• Experience with Salesforce or similar CRM/reporting tools
• Experience in working in various Order Management Systems (ShowSeeker, Operative, Boostr, etc)
• Previous programmatic experience in Ad Ops, Technical Account Management, or Product
• Exposure to SSP capability evaluation or partner onboarding processes
• Familiarity with content signals and bid request metadata
• Experience supporting Programmatic Partnerships in a revenue-generating capacity
• Familiarity with the broader ad-tech landscape, including major SSP, DSP, and data partner players