Advanced Advertising Account Manager

Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at

SUMMARY

The Advanced Advertising Account Manager is a strategic partner in providing support to the Enterprise National Agency Partnerships Sales Team. This position will efficiently act as a key partner to Sales, our customers, and various cross-functional teams. This role will drive strategy, planning, account management, and customer stewardship for a portfolio of national brands across our direct-sold business.

DUTIES & RESPONSIBILITIES

• Account assignments will consist of national brands, represented by major holding companies and agencies in coordination with industry partners.
• Act as the account lead ensuring end to end account/campaign management including quality assurance checks, oversight of post-sale campaign management by Account Specialists and helping with campaign implementation and reporting
• Serve as a subject matter expert in the field of advanced advertising internally and for our customers
• Manage client relationships and act as point of contact for any client questions in partnership with Sales and Account Specialist.
• Partner with Sales to understand client KPIs/ROIs and work with multiple cross-functional teams to strategize, plan, and build effective proposals.
• Actively and consistently support all efforts to simplify and enhance the customer experience for our advanced TV deals.
• Utilize Spectrum’s data assets and other research metrics to develop proposals for clients including but not limited to targeting and measurement recommendations.
• Drive advanced advertising strategy and revenue through partnering with cross-functional teams such as Sales, Marketing Research, Audience Analytics, Yield & Inventory, Product Data Insights, Data Sales & Reporting, Finance and Traffic/AdOps.
• Understand key performance metrics surrounding multi-screen campaigns to help maximize inventory usage, ensure proposal delivery, and identify upsell opportunities.
• Stay ahead of the curve on marketplace trends relating to their clients as well as the advanced advertising industry.

QUALIFICATIONS

• Expertise in the advanced advertising space and knowledge of media terms/media math
  Ability to decipher between client needs, for example, ‘branding’ campaigns VS ‘call to action’
• Understanding of relevant metrics when measuring campaign performance
• Demonstrates organizational skills and attention to detail
• Excellent problem solver with expertise in leveraging cross-functional resources
• Previous experience at a hold co/agency or supporting a team of Sales, Advertising, or Marketing professionals is preferred
• Effective verbal, written, and interpersonal communications with overarching skill to translate data and information, prioritize workload, and work against demanding deadlines
• Experience in computer software including Outlook, Excel, PowerPoint
• Collaborative mindset, ready to work with multiple cross-functional departments

RELATED WORK EXPERIENCE

• Experience across direct-sold and programmatic
• Experience with CRM platforms and Ad Serving software

EDUCATION

Bachelor's degree or equivalent work experience

PREFERRED QUALIFICATIONS

Experience in Media Sales or as a Media Buyer - 3-5+ yrs