Social & Brand Lead - 67436766783

Job Title: Social & Brand Lead
Type: Full-time, Independent Contractor
Location: Remote
Work hours: must overlap UTC+1 to UTC+8 (CET and Bali)

A B2B software company is building a confident, human, high-end brand and needs a Social & Brand Lead to bring its story to life on LinkedIn, Instagram and YouTube.

About the role

You shape how the market sees the company: a brand about customer outcomes and the life they build, not product features. You turn in-house creative direction into content people follow every day, covering the stories, the voice and the consistency. A Marketing Designer & Asset Manager works alongside you on production. Paid ads, partnerships, pricing and product design are not part of the role.

Required Qualifications

• 3-6 years running social media or brand for a brand people love, such as B2B SaaS, a platform for entrepreneurs or a creator-led business
• Track record of building or relaunching a brand on social, with before-and-after proof of reach, engagement and sign-ups
• A portfolio that sells outcomes and a way of life, not features
• Experience art-directing shoots, creators or designers against a clear visual world
• Native-level English, with human and aspirational writing tailored to each platform
• Hands-on design and editing skills in Figma, Canva and CapCut
• AI fluency you can demonstrate: the tools you use, your prompts and the outputs you rejected

Preferred Qualifications

• Experience building audiences of sales professionals, coaches, agency owners or entrepreneurs
• Comfortable on camera
• DM automation experience
• Experience building and growing an online community

Responsibilities

• Plan and publish content on LinkedIn, Instagram and YouTube with a clear point of view and a look people recognize instantly
• Tell stories about customer wins, team life and the founders’ journey, and package long-form founder content into episodes and clips
• Brief and direct photographers, videographers, creators and a designer so all content feels like one world
• Write posts and captions that sound human and confident, and ghostwrite the founders’ LinkedIn posts
• Keep the brand guidelines current and make sure everything published looks and sounds on-brand
• Respond quickly to comments and DMs and turn conversations into free-trial sign-ups
• Review performance every week, double down on what works and pass winning content to the paid team

Who thrives in this role

• A natural storyteller with strong taste and an eye for what feels on-brand
• Confident directing creatives and giving clear, useful feedback
• Quick and warm in conversation with an audience, even in fast DM threads
• Curious about data and willing to let results shape the next post