Senior Paid Social Manager - 65663731036

Job title: Senior Paid Social Manager

Job type and role: Performance Marketing Manager
Contract: Independent Contract
Salary: $2000 - $5000 USD/month
Remote
Schedule: Monday to Friday from 9am to 5pm PST

Industry: Marketing & Advertising

About the Role

You'll work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest. Accounts range from $50K to $700K+ a month in spend. You'll own the thinking and the hands-on work: structure, testing, analysis, and the recommendations that come out of it.

Note: This is a dedicated Paid Social role in a fast-paced agency setting. Paid search, SEO, and creative production are handled by other specialists.

What You'll Do

• Account Audits & Strategy: Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics.

• Account Structure: Build and run account structures that consolidate signal instead of fragmenting it across hundreds of ad sets.

• Testing Framework: Design creative and audience tests with a defined minimum spend per test, ensuring every result is statistically actionable.

• Audience Infrastructure: Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls.

• Catalog Management: Build and maintain catalog and dynamic product ads across collections.

• Attribution & Lift Testing: Standardize attribution settings across campaigns, plan/read conversion lift or geo holdout tests, and translate incremental results into clear budget decisions.

• Creative Briefing: Write data-backed creative briefs from performance data and provide clear feedback to creative teams.

• Channel Expansion: Scale and expand budgets onto TikTok, AppLovin, and Pinterest where performance supports it.

• Business Reporting: Report on business-level outcomes (Shopify revenue, MER, new customer acquisition, contribution margin), not just surface-level platform ROAS.

What You Bring (Requirements)

• 4+ years in Paid Social: Proven track record running paid social campaigns specifically in the e-commerce / D2C sector.

• High-Budget Experience: Proven hands-on experience directly managing single ad accounts spending $250K+ per month in Paid Social.

• Agency Experience Required: Demonstrable experience managing multiple e-commerce client accounts simultaneously within a marketing agency environment.

• Meta Ads Mastery: Expert-level skills in Meta Ads Manager, including Advantage+ sales campaigns, CBO vs ABO tradeoffs, cost/bid caps, and catalog ads.

• Multi-Channel Hands-On Experience: Direct, hands-on campaign management on Meta + at least two of the following platforms: TikTok, AppLovin, or Pinterest.

• Technical Analytics & Attribution: Working knowledge of Conversions API (CAPI), event match quality, deduplication, view-through credit, and offline/incremental attribution models.

• Data & Spreadsheet Fluency: Ability to pull raw breakdowns, clean data, and construct independent analysis in spreadsheets.

• Direct Communication: Strong written and verbal English skills. Comfortable presenting strategy and candid performance findings directly to founders and brand owners.

Nice to Have

• Advanced Shopify analytics and cohort analysis experience.

• Experience with product feed optimization tools (e.g., DataFeedWatch).

• Background managing campaigns in specific niches: Jewelry, Apparel, or Supplements.