Senior Media Buyer (Meta & Google) (SA/LATAM/Europe) -65739913070

Senior Performance Media Buyer (Meta & Google)

Employment Type	Independent Contractor (Full-time preferred; part-time considered)
Priority Location	Remote (Latin America, South Africa, or Eastern Europe)
Working Hours	Monday – Friday, 9:00 AM – 5:00 PM US ET
Compensation	$3,500 – $5,000 USD/month base, plus performance bonuses (Total expected comp $6,000 – $6,500 USD/month as the business scales)
Industry	Consumer Hardware / Direct-to-Consumer (DTC)

About the Company

Our client is a fast-growing, founder-led U.S. consumer hardware brand behind an innovative smart pest-control device, selling direct-to-consumer with paid social and search as primary growth engines. Backed by upcoming national media exposure, a dedicated Amazon launch, and an expanding product roadmap, the company is positioned for exponential growth. Driven by a lean, high-caliber team and a rich creative asset library, our client offers high operational autonomy and performance-based reward structures.

About the Role

As the Senior Performance Media Buyer, you will serve as both the lead growth strategist and hands-on campaign manager accountable for scaling paid acquisition across Meta (primary) and Google (secondary). Reporting directly to the founder and fractional CMO, you will diagnose and break through current spend ceilings, architecting data-backed account structures and rigorous creative testing frameworks to capture surge demand and convert traffic into scalable, efficient revenue.
This position empowers a battle-tested media buyer to lead a two-person performance pod, optimize multi-channel funnels, and own bottom-line acquisition strategy for a rapidly scaling brand.

Key Responsibilities

Media Buying & Campaign Architecture

• Architect, execute, and optimize performance marketing strategies across Meta Ads and Google Ads to profitably scale monthly ad spend.
• Manage daily campaign operations, bidding optimizations, budget reallocations, and account structure adjustments across Meta Ads Manager and Google Search/Shopping.
• Break through spend ceilings and performance plateaus through structured testing and scaling frameworks.

Creative Strategy & Testing

• Design and execute structured testing frameworks across target audiences, visual hooks, offers, and landing pages to combat creative fatigue and improve CAC/ROAS.
• Analyze an existing library of 100+ ad assets to identify winning educational video concepts, collaborating with creative teams to produce data-driven briefs.

Team Leadership & Funnel Analytics

• Lead a two-person performance pod, directing the day-to-day execution of a junior media buyer while retaining strategic accountability for channel ROI.
• Analyze platform, conversion, and funnel analytics to report core performance metrics to executive leadership.
• Optimize cross-channel touchpoints to maximize conversion during major PR events, media appearances, and Amazon launches.

Qualifications & Skills

Required

• Experience: 5+ years of hands-on performance media buying experience with a proven track record of scaling DTC or e-commerce budgets profitably on Meta and Google.
• Meta Mastery: Demonstrated expertise diagnosing and breaking through ad spend ceilings and performance plateaus in Meta Ads Manager.
• Google Ads Tech Stack: Deep technical proficiency in Google Search and Shopping campaigns, pixel configuration, Conversion APIs (CAPI), and multi-channel attribution.
• Creative Strategy: Strong capability in using performance data to script, brief, and iterate short-form video creative.
• Language & Alignment: Native-level or fluent written and spoken English with full alignment to U.S. Eastern Time business hours.

Preferred

• Background directing, mentoring, or managing junior media buyers or performance team members.
• Experience utilizing AI tools to accelerate data analysis, ad copy ideation, and rapid testing workflows.
• Prior experience managing paid media campaigns for single-SKU hardware products, physical consumer goods, or PR/media-driven traffic surges.