PPC Specialist - 67660920874

PPC Specialist

A digital marketing agency is hiring a PPC Specialist to run paid search campaigns across its portfolio of client accounts.

About the role

You will manage paid advertising for several clients at once, from building and launching campaigns through ongoing optimization and reporting. Day to day, you balance budgets, bids, and tracking while working closely with internal team members. Success means measurable performance gains on every account you manage.

Required Qualifications

• Hands-on experience managing PPC campaigns for multiple clients at the same time, ideally in an agency setting
• Strong working knowledge of Google Ads
• Strong working knowledge of Google Analytics 4 and conversion tracking
• Ability to read campaign data (CPA, ROAS, CTR, conversion rate) and turn it into practical optimization decisions
• Strong organization and attention to detail, with the ability to manage competing deadlines across accounts
• Strong written and spoken English for collaboration and reporting, and easy to communicate with
• Based in Latin America, available 9 AM to 5 PM US Central Time, with reliable internet access

Preferred Qualifications

• Google Ads certification or comparable platform expertise
• Experience with Google Tag Manager and Looker Studio
• Experience with paid social advertising
• Experience with lead-generation campaigns for service-based businesses

Responsibilities

• Build, launch, monitor, and optimize paid search campaigns, mainly in Google Ads
• Manage budgets, bidding strategies, audiences, and conversion goals across multiple client accounts
• Research keywords, write and test ad copy, and refine campaign structures
• Track CPA, ROAS, CTR, and conversion rate, and act on what the numbers show
• Set up, validate, and troubleshoot conversion tracking and reporting
• Spot landing-page improvements and coordinate with creative and web teams
• Prepare clear performance reports and recommendations for clients
• Keep internal teammates updated on priorities, results, and blockers

Who thrives in this role

• Analytical, the kind of person who checks the numbers before and after every change
• Organized enough to keep several accounts moving without letting one slip
• Proactive about flagging blockers and sharing results before being asked
• Comfortable explaining performance in plain language to clients and teammates