Performance Creative Producer - 66990681154

Role: Performance Creative Producer

Priority Location: Global / Flexible (determined by talent pool and hiring preferences)

Working Hours: Monday – Friday, Standard US Business Hours (EST/PST alignment required)

Salary Range: Discretionary based on candidate interview results, skills, and experience

Type of Contract: Independent Contractor

Type of Job: Remote, Full-time

About the Company:

A leading subscription-based tech platform developing science-backed digital wellness and productivity solutions. The organization operates in a high-velocity, performance-driven environment that values speed, data, and radical ownership. Joining this remote team offers an independent contractor the opportunity to leverage cutting-edge AI tools to build scalable systems, take full creative autonomy over ad production, and directly impact the growth of a product designed to optimize cognitive performance and daily focus.

About the Role:

The Performance Creative Producer will own the in-house ad production line, turning weekly briefs into scroll-stopping ads that convert target audiences into paying subscribers. This is a high-volume, execution-heavy role blending rapid concept pitching, AI video/voice production, and hands-on editing to ship 10–15 new ads every week. This is an opportunity for an AI-forward creator to build a scalable production engine, direct a bench of freelance creators, and directly influence bottom-line growth through continuous, data-driven testing.

Key Responsibilities:

• Produce 10–15 new performance ads weekly (75% new concepts, 25% iterations on winners) from brief to final delivery.

• Write 15-to-60-second scripts and design hooks that capture attention in the first 1–2 seconds, targeting productivity seekers, neurodivergent demographics, and audiences striving for better focus.

• Leverage AI video, voice, and image generation tools to rapidly produce and scale finished, brand-aligned ads.

• Analyze weekly media buying results to identify winning creative, immediately recutting winners into multiple new variations for different audience segments.

• Brief, coach, and review a bench of 2–3 freelance creators to maintain consistent output and a high performance bar.

• Test one new ad format or platform monthly (e.g., original series cut-downs, creator-led content, explainers) and make objective kill-or-scale decisions based on performance metrics.

Qualifications:

• Proven track record of producing high-volume, performance-driven video ads for Meta, TikTok, or YouTube (Required).

• Direct experience utilizing AI video, voice, and image tools (e.g., Midjourney, ElevenLabs, Runway, etc.) to accelerate production workflows (Required).

• Demonstrated ability to write compelling ad copy and scripts with strong 1–2 second visual and auditory hooks (Required).

• Hands-on video editing skills, with the ability to quickly cut and iterate multiple variations of a single ad concept (Required).

• Familiarity with direct-response marketing metrics (hook rate, cost per trial, CPA) and the ability to interpret media buying data to inform creative decisions (Required).

• Experience briefing, directing, and QA-ing content from freelance creators or UGC networks (Preferred).

• Experience crafting messaging for wellness, focus, or neurodivergent audiences within digital ad platform compliance guidelines (Preferred).