Position : Paid Ads Manager
Working Hours : Monday to Friday, TBD
Salary Range : 1500 - 2500 USD
Location : Latin America
Duties and Responsibilities:
- Own the full campaign lifecycle: strategy, setup, optimization, and reporting
- Manage paid campaigns across Google Ads (Search/Display), Meta, and other platforms
- Implement and optimize conversion tracking via Google Tag Manager and GA4
- Run structured A/B tests to improve performance
- Collaborate with internal stakeholders on creative, landing pages, and reporting
- Analyze data and translate insights into actionable recommendations
- Report on key KPIs and make budget recommendations based on performance
Qualifications:
- Proven experience managing high-performance paid campaigns (3+ years preferred)
- Lead generation and CRM experience highly preferred
- Deep knowledge of Google Ads, Facebook/Instagram Ads, and other major platforms
- Experience with GA4 and Google Tag Manager setup and troubleshooting
- Strong analytical skills; able to work with reporting dashboards (e.g., Looker, GA, etc.)
- Comfortable in fast-paced environments with autonomy