Paid Ads Manager - 20737

Role: Paid Ads Manager

Priority Location: Global / Remote (Focus countries determined by talent pool; Eastern Time alignment required)

Working Hours: Monday – Friday, Standard Business Hours (Full daily alignment with Eastern Time / EST)

Salary Range: $2,800 – $3,000 USD per month (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)

Type of contract: Independent Contractor

Type of job: Remote

About the Company:

NewLife Marketing is a fast-growing digital agency based in the Toronto area, partnering with contractors, local service providers, and brick-and-mortar e-commerce brands to drive qualified demand and scalable growth. Operating in a collaborative and high-velocity environment, the team currently manages approximately CAD $60,000–$70,000 in monthly paid media spend across a expanding client roster. Joining as an independent contractor offers significant autonomy, direct collaboration with agency leadership, and the unique opportunity to build and shape the agency’s paid media framework during a critical growth phase.

About the Role:

As the Paid Ads Manager, you will take complete strategic and operational ownership of paid media across Meta and Google Ads for approximately 9 active client accounts. You will act as a strategic practitioner—bridging high-level account architecture with hands-on campaign execution, rigorous budget management, and continuous A/B testing. Working alongside the founders and Creative Director, you will optimize lead quality and acquisition efficiency while establishing standardized playbooks for the department. This is a high-impact seat where you will directly influence client growth and position yourself to lead a growing media buying team as the agency scales.

Key Responsibilities:

• Architect and execute full-funnel paid media strategies across Meta Ads and Google Ads for ~9 client accounts, managing a combined monthly spend of CAD $60,000–$70,000.

• Build, launch, and optimize campaigns end-to-end, actively managing account structures, audience targeting, bidding strategies, placements, and daily budget allocations.

• Drive lead quality and conversion efficiency for local contractors and service businesses while tailoring e-commerce strategies to maximize ROAS and customer lifetime value.

• Collaborate closely with the Creative Director to brief ad concepts, develop compelling messaging hooks, and run structured creative testing cadences.

• Analyze cross-channel performance data, translating metrics into proactive weekly reports, clear strategic recommendations, and actionable account pivots.

• Codify agency processes and SOPs, building repeatable testing frameworks and documentation to establish the foundation for a larger paid acquisition department.

Qualifications:

• 3+ years of hands-on experience managing and scaling paid media campaigns across both Meta Ads and Google Ads (Required).

• Demonstrated experience managing multiple client accounts simultaneously within an agency environment (Required).

• Proven track record driving local lead generation for service-based businesses and contractors, with a solid grasp of unit economics and conversion funnels (Required).

• Strong analytical fluency with the ability to diagnose data trends, troubleshoot underperforming ad sets, and articulate the "why" behind the numbers (Required).

• Exceptional written and verbal English communication skills, with proven ability to operate autonomously during US/Canada Eastern Time (EST) business hours (Required).

• Experience running paid media for e-commerce brands with physical storefronts (Preferred).

• Familiarity with advanced conversion tracking, Google Tag Manager, GA4, and CRM lead routing (Preferred).

• Prior experience building SOPs, campaign playbooks, or mentoring junior media buyers in a scaling agency (Preferred).