Marketing Specialist - 22173

Marketing Specialist

Location & Hours

Location: Remote
Employment Type: Full-Time
Schedule: Monday to Friday
Hours: U.S. business hours
Experience: 2 to 5 years

About the Company

Our client is a fast-moving startup in the digital accessibility space. The company helps organizations, especially in the public sector, make their websites, mobile apps, and documents accessible to people with disabilities and compliant with accessibility standards. Its services include accessibility audits, training, ongoing accessibility management, and software that combines expert testing with AI and automation.

The company already has an in-house marketing team and wants to strengthen it with someone who can write. Its marketing spans social media, a blog, a newsletter, and other content channels. To grow its reach, the company is hiring a full-time Marketing Specialist who thrives in a startup environment.

Role Overview

We are seeking a Marketing Specialist with strong copywriting skills to create content and manage social media for a growing startup.

This individual will write copy for social media, email, the blog, the newsletter, and other marketing channels, and manage the company's social media presence across platforms. They will work alongside the existing marketing team, use tools like Canva and Claude to produce content, and help turn complex topics into clear, engaging messaging.

Writing is the most important skill for this role. The company has found it easy to hire people who can edit video or create images, but much harder to find someone who can truly write well. The ideal candidate has 2 to 5 years of marketing experience, strong writing ability, style, and taste, and the drive to learn and grow quickly in a fast-moving startup.

Key Responsibilities

Copywriting

• Write clear, engaging copy for social media, email campaigns, the blog, the newsletter, and other marketing materials.
• Turn complex topics into simple, compelling messages for the company's audience.
• Develop a consistent brand voice with strong style and taste across all channels.
• Edit and refine copy to keep quality high.

Social Media Management

• Plan, create, and publish content across platforms such as LinkedIn, Instagram, Facebook, YouTube, and TikTok.
• Build and manage a consistent posting schedule.
• Engage with followers and respond to comments and messages.
• Track social media performance and use results to improve content.

Content Creation & Marketing Support

• Create graphics and visual content in Canva.
• Use AI tools such as Claude to research, draft, and speed up content creation.
• Build and send email campaigns in Mailchimp.
• Support marketing and sales efforts with content and data in Pipedrive.
• Work with the existing marketing team on campaigns and projects.

Required Qualifications

• 2 to 5 years of marketing experience.
• Strong copywriting skills, with clear style, taste, and a portfolio of writing samples.
• Experience managing social media accounts for a business or brand.
• Excellent written and spoken English.
• Willingness to learn quickly and grow new skills in a fast-moving startup.
• Reliable high-speed internet connection and a quiet, dedicated remote workspace.
• Availability to work full-time, Monday to Friday, during U.S. business hours.

Preferred Qualifications

• Experience with Canva.
• Experience using Claude or other AI tools for writing and content creation.
• Experience with Mailchimp or other email marketing platforms.
• Experience with Pipedrive or another CRM.
• Experience in a startup environment.
• Experience writing about technical, compliance, or B2B topics.

Technology & Tools

Candidates should be comfortable working with or quickly learning:

• Canva
• Claude and other AI tools
• Pipedrive
• Mailchimp
• LinkedIn, Instagram, Facebook, YouTube, and TikTok
• Google Workspace / Microsoft Office

Role Details

Job Title: Marketing Specialist
Experience: 2 to 5 years
Employment Type: Full-Time
Schedule: Monday to Friday
Hours: U.S. business hours
Work Arrangement: Fully Remote
Primary Focus: Copywriting, social media management, content creation, and email marketing

What This Role Offers

• A key role on a growing marketing team at a fast-moving startup.
• Work that helps make digital spaces more accessible for people with disabilities.
• Room to learn, upskill, and grow with the company.
• Hands-on experience with modern marketing and AI tools.
• A stable full-time remote position.

Ideal Candidate Profile

The ideal candidate is a talented writer who loves marketing and wants to grow in a fast-moving startup.

They have a strong sense of style and taste, and they can make any topic, even a technical one, clear and engaging. They are comfortable managing social media, creating content quickly, and using AI tools to work smarter.

They don't need years and years of experience. What matters most is that they can write well, learn fast, and bring energy to the team. Most importantly, they take pride in their work and want to help the company's message reach more people.

Success Metrics

Success in this role will be measured by:

• Quality, clarity, and consistency of written content.
• Growth in social media engagement and followers.
• Consistency of the posting schedule across platforms.
• Email open and click-through rates.
• Volume and quality of content produced.
• Results on the company's functional writing assignment and ongoing projects.

Hiring Process

Candidates should submit a resume and a portfolio of past work, especially writing samples. Shortlisted candidates will complete a functional assignment as part of the interview process.