Growth Marketing and Social Media Manager - 21462

Growth Marketing and Social Media Manager

Employment Type	Full-Time (40 hours/week)
Location	Remote (South Africa, Latin America, Philippines)
Working Hours	Monday – Friday, US Business Hours
Target Start Date	ASAP (Urgent Hiring)
Compensation	Final offer based on experience, skills, and interview performance

About the Company

Our client is a well-established, family-owned entertainment center offering a wide variety of indoor and outdoor activities for all ages. The park provides a safe, clean, and modern facility designed to serve as a premier community gathering space and recreational destination.

About the Role

We are hiring a creative, data-driven Growth Marketing & Social Media Manager to lead both organic community engagement and paid performance advertising. In this role, you will position the venue as the leading local community entertainment hub, with the primary objective of driving weekday foot traffic, group bookings, and overall brand awareness. You will collaborate remotely with on-site staff to gather raw video/photo content, edit engaging short-form media, and execute end-to-end paid ad campaigns across Meta platforms.

Key Responsibilities

Paid Performance Marketing

• Plan, launch, and optimize paid advertising campaigns within Meta Ads Manager (Facebook & Instagram) to drive foot traffic, promote seasonal events, and increase weekday bookings.
• Continuously perform A/B testing on ad creative, copy, and audience targeting to maximize return on ad spend (ROAS).

Organic Content & Social Media Management

• Oversee day-to-day operations and strategy across core social platforms, including Facebook, Instagram, and TikTok.
• Develop localized content calendars, write engaging copy, design promotional graphic assets, and maintain a consistent posting schedule.
• Drive community engagement by actively interacting with local parent groups, area influencers, and regional community pages to build brand affinity and viral reach.

Content Operations & Remote Coordination

• Direct and guide on-site team members to regularly capture raw video and photo footage of park activities, events, and guest experiences.
• Edit short-form video content (e.g., Instagram Reels, TikToks) and organize a scalable content backlog for continuous deployment.

Analytics & Performance Tracking

• Monitor key metrics, including ROAS, cost-per-click (CPC), engagement rates, and foot-traffic trends.
• Synthesize campaign data into actionable insights to continually refine marketing strategy and budget allocation.

Qualifications & Skills

Required

• Experience: 3+ years of experience in a dual role encompassing both organic social media management and paid performance advertising (Meta Ads Manager).
• Video Editing: Hands-on experience editing short-form video content tailored for Reels and TikTok using tools like CapCut, Adobe Premiere, or Canva.
• Hyper-Local Marketing: Strong grasp of local business marketing, community engagement strategies, and consumer psychology targeting families and local audiences.
• Communication & Setup: Excellent written and spoken English communication with a keen eye for social trends, localized branding, and audience tone.
• Autonomy: Self-starter mindset capable of directing a remote content pipeline and collaborating asynchronously with on-site venue staff.

Preferred

• Track record of executing promotional campaigns that directly drive physical foot traffic or local venue bookings.
• Familiarity with social media scheduling platforms, analytics dashboards, and basic graphic design tools (Canva, Photoshop).