Digital Marketing Content Specialist - 19849

Digital Marketing Content Specialist - Remote | Full-Time

About the Company

We are a private equity firm that owns and operates two regional lawn and pest control companies. Both businesses are in active growth mode with a concentrated push into digital marketing to drive customer acquisition and brand visibility across their local markets.

About the Role

This role exists because leadership has a clear marketing vision and no bandwidth to execute it. The principals are running these businesses day-to-day and can set the strategy — they need someone who can take a brief, work independently, and deliver finished product without being managed through every step.

You won't be handed a detailed playbook for every task. You'll be handed a direction and expected to move. This is an execution role, and the right person will treat it like a craft.

This person will support digital marketing efforts across both portfolio companies.

Key Responsibilities

Ad Content Production

• Build Facebook and Instagram ad variations based on strategy briefs from leadership — expect to produce 5–10 creative variations per campaign
• Write ad copy across multiple angles (offer-driven, testimonial, awareness, seasonal) and test messaging approaches
• Resize and adapt existing creative assets for different placements and formats (feed, story, reel, carousel)
• Monitor ad performance at a surface level and flag low performers or creative fatigue to leadership
• Stay current on Meta ad best practices — formats, creative trends, and what's working in local service marketing

Video Editing & Production Support

• Edit raw video footage into social-ready clips for Facebook, Instagram, and YouTube Shorts
• Add captions, transitions, music, and branded elements to raw footage
• Maintain brand consistency across all video output — tone, fonts, color treatment
• Turn around edited video within 24 hours of receiving source material in most cases
• Repurpose long-form video into short clips and platform-specific cuts

Graphic Design & Creative Assets

• Design digital and print-ready assets: flyers, door hangers, mailers, promotional graphics, and seasonal campaign materials
• Create branded templates for recurring content types to improve production speed over time
• Maintain a library of approved brand assets, fonts, colors, and logo files for both companies
• Produce social graphics, cover images, and profile assets as needed

Content Creation & Copywriting

• Draft social media captions, post copy, and short-form content for both company accounts
• Assist with blog posts, email newsletters, or promotional write-ups on an as-needed basis
• Adapt tone and messaging between the two portfolio brands as needed
• Use AI tools to accelerate content drafts — then refine, edit, and elevate the output to publish-ready quality

Workflow, Communication & Execution

• Manage multiple concurrent projects across two companies and communicate priorities clearly
• Receive direction asynchronously and execute with minimal follow-up needed
• Proactively flag blockers, capacity constraints, or timeline risks — before they become problems
• Maintain an organized file structure and content calendar so nothing falls through the cracks
• Coordinate with the external SEO firm on an as-needed basis (website and landing pages are handled separately)

Required Qualifications

• 2+ years of hands-on experience in digital marketing, content creation, or a closely related role
• Demonstrated ability to produce Meta/Facebook ads — copy, creative, and format adaptation
• Proficiency with AI content tools (ChatGPT, Midjourney, or similar) as a production accelerator, not a replacement for judgment
• Video editing competency in CapCut, DaVinci Resolve, Adobe Premiere, or equivalent
• Graphic design skills sufficient for social and print assets (Canva, Adobe Express, Photoshop, or similar)
• Strong written English — this person communicates directly with company principals and produces outward-facing content
• Portfolio or work samples required — candidates without demonstrable creative output will not advance

Preferred Qualifications

• Experience supporting multiple brands or clients simultaneously (agency background is a strong signal)
• Familiarity with home services, trades, lawn care, pest control, or local service business marketing
• Working knowledge of Meta Ads Manager — campaign structure, audience basics, creative specs
• Experience managing or contributing to a content calendar across multiple accounts
• Comfort working U.S. business hours or maintaining overlap with U.S. Eastern/Central time zones